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Dublin: 9 °C Tuesday 23 April, 2024
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Brilliant ad redefines what 'like a girl' means, and everyone should watch it

“I wake up in the morning like a girl, because I AM a girl.

THIS AD FOR Always sanitary products is a real eye opener.

Made by documentary director Lauren Greenfield, the ad challenges young women, a man and a boy to demonstrate what they think the phrases ‘run like a girl’, ‘fight like a girl’ and ‘throw like a girl’ mean.

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Then it asks young girls the same questions, with heartening results:

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The director also asks the participants to think about and articulate what the phrase ‘like a girl’ means to them.

Always / YouTube

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