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Beauty Q: Do you use eyeshadow primer?

We need to know.

EYESHADOW TRENDS COME and go, as we’re all savvy to by now. 

Traditionally, to ensure your eye makeup lasts, guys and dolls alike would have applied an eyeshadow primer, and set it with a neutral base colour washed all over the lid. (Shoutout to the OGs, Too Faced Shadow Insurance and Urban Decay’s Primer Potions.)

Recently though, MUAs and makeup junkies alike have been opting to exclude primer and setting powder, so as to create a more pigmented, vibrant eye look. It was born out of the trend of artists using MAC’s Select Cover Up concealer as a base, popularised by the likes of P Louise and Mitchell.

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P.Louise New Collection Due To Drop October. £40 for 18 full pigment matte shadows. You guys wanted to see how our purple performs, we always take on board what our clients NEED, we found people complained regarding the colour pay off from purple shadows. We spent over 12 months perfecting each formula with our working artists to over come the patchy finish. My artists fell in LOVE and continue to rave about the palette endlessly .. they have been using it and teasing our one to one students for months now.. no more secrets. Our real life students have played, they’ve experienced the texture to the new shadows and have expressed there excitement for the new range. We hope you fall in love as much as we have creating the new collection. @plouise_makeup_academy yellow to blend out shade “CLIMAX” @plouise_makeup_academy deep orange for our second blend “BOW DOWN” @plouise_makeup_academy Purple to build up definition into the crease “ADDICTED” @plouise_makeup_academy Base shade 0 to cut the crease. @plouise_makeup_academy S&M used on the lid. Now tell me what your thinking ?

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See that pop? Nice!

It’s very much an Instagram method, in that it’s great (and probably best) used for looks that you want to look especially good in photos. 

However, if you’ve oily eyelids, this method may not be for you – i.e., if you’re prone to creasing, you might be better off setting the shite out of your eyelids (especially when it comes to these colourful looks.)

A lot of people would argue that single purpose eyeshadow primers have, ironically, lost their purpose, as concealers become more multi-purpose (try and say that five times fast!) Brands like Revolution and Tarte paved the way for super full coverage concealers that can double up as great, tacky bases. It makes sense – why scramble for another tube when you get the two jobs done in one fell swoop?

5840 Source: Revolution Conceal and Define concealer

Listen, let’s get down to the brass tacks of it – do you prime your eyelids before applying eyeshadow?


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