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An independent fashion brand has publicly accused Kylie Jenner of ripping off its designs

Drama.

MIX & MATCH Your Plugged Camo 🔌 Our Camo Pants Are Unisex! PLUGGEDNYC.COM #camo

A post shared by PLUGGEDNYC. (@pluggednycstore) on

INDEPENDENT NEW YORK fashion brand PluggedNYC have been associated with the reintroduction of camouflage-style fashion over the past year.

So much so that they’ve got spreads done on how they’re “bringing it back” this season:

kylie3 Source: Instagram

This week, the fashion world has been focused on the launch of The Kylie Shop - Kylie Jenner’s new line of crop tops, caps and bikinis. And, to almost underline its resurgence, they’re all camouflage patterned

Camo Caps available now at KylieJennerShop.com

A post shared by Official Kylie Jenner Shop (@thekylieshop) on

All good? Well, not quite.

The CEO and creative director of PluggedNYC Tizita Balemlay took to Instagram yesterday accusing Kylie of ripping off their designs

Posting a collage image of her camo designs beside a piece from Kylie’s collection, she wrote:

Them: Did you invent Camo?
Me: Nope, but I sure as hell brought it back to life and pushed the two piece Camo movement. I can’t remember one brand that sold matching Camo two pieces that weren’t generic tees with cargo for ladies before my brand, unless it was custom. But hey… money is power smh I started my brand with pennies funny how someone can just take a whole movement bc of how much money and power they have.

The drama was ratcheted up on Snapchat when she shared emails that appear to show that Kylie was a customer of hers and had bought her camouflage pieces in the past (as captured here)

kylie1 Source: theplugsdaughterr Snapchat

kylie2 Source: Snapchat

The brand has previously shared an image of Jenner supposedly in a piece of theirs too

@kyliejenner welcome to the #pluggedarmy in our Tan Knit Crop #pluggednyc #kyliejenner

A post shared by PLUGGEDNYC. (@pluggednycstore) on

In another Instagram post, Tizita wrote:

Copy & Paste down to the shoes I used on my models.

The story has been picked up by hundreds of international outlets – from The Daily Mail to People. But even with the headlines created, both brands have yet to officially speak out on the allegations – and the Kylie Shop has been contacted for a statement.

The social media reaction has been mixed.

With the evidence presented, some think Kylie took a little too much ~inspiration~ from the independent brand with the two-pieces

passingoff Source: @MJStarLover

While others are asking… how can you copy camouflague?

The drama of it all

Camo Caps Dropping in 2 Hours on KylieJennerShop.com

A post shared by Official Kylie Jenner Shop (@thekylieshop) on

This one is (probably) going to run and run.

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More This ‘jumper’ Kylie Jenner wore is making people question the concept of fashion>

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