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Dublin: 14 °C Wednesday 19 September, 2018
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Heidi Klum just launched her new Lidl fashion line on a fake supermarket floor in New York

Dale Winton would be proud.

EVER SINCE LIDL announced that they’d teamed up with Heidi Klum to produce a fashion line – which will hit every Lidl store in Ireland – the speculation has been rife as to what they have in mind.

Tonight, the world got their first look.

Heidi was in New York to reveal the line to the world at NY Fashion Week – and it was done with the backdrop of a fake Lidl supermarket

We're #wow #letswow @lidlslovenija 🔝👏💙❤️💛

A post shared by Valentin Bufolin (@valentinbufolin) on

Excellent.

The details of what’s in the Esmara range and at what price aren’t available until tomorrow morning – including the full list for Ireland – but tonight people are focused on the most Lidl-appropriate fashion show of all time

#HeidiKlum goes supermarket chic for new collection with German grocer @lidlus #nyfw #letswow

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No sign of the legendary MIDDLE AISLE, though.

The whole show was livestreamed this evening and, sticking with the theme, the catwalk was two moving conveyor belts just like the supermarket counter

allout2 Source: Lidl

Just need those little “next customer” dividers to complete the look.

Heidi was going all out with the supermarket vibe – climbing into a trolley beside all the fake products

allout Source: LetsWow

Leopard print appears to be a key part of the collection

You knew Lidl were going to do something a little ~different~ with this, and they kind of pulled it off

#letswow

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“I’ll take a dozen eggs as well, thanks”

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About the author:

David Elkin

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