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Dublin: 14 °C Wednesday 20 June, 2018
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Moschino are selling a dry cleaner bag for over $700 because this is fashion now

“Thanks hun, it’s from the launderette.”

FASHION HOUSE MOSCHINO debuted a collection inspired by rubbish earlier this year, as you do.

Moschino #cardboardcouture skirt on moschino.com and Moschino shops #moschino @itsjeremyscott

A post shared by Moschino (@moschino) on

The Jeremy Scott-designed Fall/Winter 2017 line raised eyebrows, trolling us all with tongue-in-cheek sass and subtle sustainability messaging. CLOSE THAT LOOP GALS.

Couture fashioned from and inspired by thrown-away plastic bags, tissues, cardboard boxes was the talk of the town – now the line is finally available to purchase off the runway.

Take a cue from @itsjeremyscott Recycled material is IN #moschinoAW17

A post shared by Queen of Raw (@queenofraw) on

One piece that is causing an absolute commotion? This glorified laundrette bag that costs $737.

We love our customers @stellamaxwell #moschino #mfw @itsjeremyscott

A post shared by Moschino (@moschino) on

The “dry cleaning cape overlay dress” comes as is – as in, with no slip. You are literally purchasing a plastic cover, essentially.

A couple of questions arise when considering the ‘dress’ as a garment. Firstly, are you supposed to dry-clean it as well? Or do you just bring it the launderette for it to be replaced with another dress bag?

These are the questions that keep me up at night.

Let’s be honest though, it’s probably just a clever ploy to get people talking about the line, and more importantly, sustainability within the industry. And hopefully, maybe for once people will have more sense than money.

DailyEdge is on Instagram!

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