1. First of all, there are cats on everything
Don’t question it.
2. Everything is also the 90s
Don’t question that either.
3. Everything is a college-style sweatshirt with an ironic slogan on it, too
Just… Deal with it, OK.
4. And everything is on the floor, just to make it harder for you
5. BUT when you find something good in there, it’s good
And dirt cheap, more often than not.
6. You need to have a Google tab reading ‘European size 40 is what in UK sizes???” open on your phone the whole time
Except for when you find that rare unicorn garment with a UK size label.
7. The pricing is all over the gaff
Pair of boots: €20
Handbag: €10
Extremely plain grey knit jumper: €69.95
What are you on, H&M?
8. The lighting in the fitting rooms is weirdly good
‘H&M fitting room selfies’ are a thing.
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9. But everything you picked up will inevitably be the wrong size
Despite the fact that you brought in a small, a medium AND a large, just to be safe.
10. These red stickers give you LIFE
Even if you eventually discover that they’re all attached things that look like aprons.
11. The designer collabs seem amazing…
Balmain, Alexander Wang, Isabel Marant…
12. …But you, a mere mortal, will never ever get your hands on their wares
Who, apart from Rosanna Davison and a few bloggers, actually owns a piece of H&M x Balmain clothing? Please contact us. It’s urgent.
13. But at the end of the day, you can get a whole outfit (and more) for about €50
So we’ll gladly rifle through the cats, 90s throwbacks, and aprons until we get there. <3 u, H&M.
