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#ASAI

New rules for junk food ads aimed to 'protect the wellbeing of children' to take effect in December
# Food Ads
From TheJournal.ie
# Food Ads

New rules for junk food ads aimed to 'protect the wellbeing of children' to take effect in December

Jun 30th 2021, 7:26 PM 13,709 Views 35 Comments

The ASAI will put in place limits around when and how many junk food ads can appear in different media.

Ryanair falls foul of advertising rules over ‘vax and go’ holiday advert
# ASAI
From TheJournal.ie
# ASAI

Ryanair falls foul of advertising rules over ‘vax and go’ holiday advert

Mar 2nd 2021, 12:55 PM 22,427 Views 18 Comments

The ASAI ruled that the advertising should not run in its current format again.

Majority of Irish adults believe social media influencers are inauthentic and misrepresent real life
# Survey
From TheJournal.ie
# Survey

Majority of Irish adults believe social media influencers are inauthentic and misrepresent real life

Feb 23rd 2021, 12:43 PM 29,141 Views 46 Comments

The finding was contained in a survey carried out by the ASAI.

Complaint upheld over Classic Hits prize conveying Jerusalem's Old City as Israeli
# Radio
From TheJournal.ie
# Radio

Complaint upheld over Classic Hits prize conveying Jerusalem's Old City as Israeli

Nov 17th 2020, 11:59 AM 20,957 Views 12 Comments

The ASAI upheld a separate complaint about an undisclosed commercial relationship between influencer Emma Kehoe and Pretty Little Thing.

Complaint against topless influencer's ad for cocktails upheld due to alcohol laws and 'suggestive sexual content'
# Upheld
From TheJournal.ie
# Upheld

Complaint against topless influencer's ad for cocktails upheld due to alcohol laws and 'suggestive sexual content'

Jul 30th 2020, 6:10 AM 37,550 Views 16 Comments

The ad watchdog said upheld a complaint on a number of grounds.

Advertising body defends decision to ban 'offensive' Tampax ad
# ASAI
From TheJournal.ie
# ASAI

Advertising body defends decision to ban 'offensive' Tampax ad

Jul 29th 2020, 6:46 PM 53,910 Views 88 Comments

The ASAI said that the vast majority of complaints came from women.

'Offensive' tampon ad banned after ASAI received 84 complaints
# Tampon Trouble
From TheJournal.ie
# Tampon Trouble

'Offensive' tampon ad banned after ASAI received 84 complaints

Jul 29th 2020, 1:12 PM 229,497 Views 187 Comments

The ASAI upheld complaints that the ad contained general offence, but not that it was demeaning to women or had sexual innuendo.

Influenced: ASAI records spike in complaints about health and beauty ads
# Advertising Standards
From TheJournal.ie
# Advertising Standards

Influenced: ASAI records spike in complaints about health and beauty ads

Apr 29th 2020, 12:51 PM 19,519 Views 12 Comments

The sector received the most amount of complaints last year.

MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available
# Ad Watchdog
From TheJournal.ie
# Ad Watchdog

MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available

Dec 17th 2019, 6:10 AM 13,269 Views 11 Comments

A complaint had been made about a 3Arena event with a ticket price listed as “from €51 incl booking fee”.

Social media ads for pizza and donuts targeted as Irish Heart Foundation takes aim at 'junk food marketing'
# Junk Food
From TheJournal.ie
# Junk Food

Social media ads for pizza and donuts targeted as Irish Heart Foundation takes aim at 'junk food marketing'

Nov 26th 2019, 2:43 PM 9,810 Views 47 Comments

Complaints made by the Irish Heart Foundation regarding numerous adverts have been published by the ASAI.

Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld
# Paddy Power
From TheJournal.ie
# Paddy Power

Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld

Nov 26th 2019, 12:04 PM 47,567 Views 52 Comments

The advertisement in question ran as part of a Paddy Power branded Six Nations Campaign.

Two complaints against online bank upheld over offensive use of word 'bulls**t' in ad campaign
# ASAI
From TheJournal.ie
# ASAI

Two complaints against online bank upheld over offensive use of word 'bulls**t' in ad campaign

Sep 6th 2019, 6:10 AM 18,465 Views 36 Comments

Complainants considered references to the word to be offensive and unnecessary.

Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim
# Complaints
From TheJournal.ie
# Complaints

Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim

Updated Sep 5th 2019, 3:18 PM 32,026 Views 33 Comments

No indication was given in the advertisement that the amount of money saved by purchasing the car was variable.

Watchdog to review use of term 'unlimited' in phone plan advertising
# Ads
From TheJournal.ie
# Ads

Watchdog to review use of term 'unlimited' in phone plan advertising

Aug 20th 2019, 1:47 PM 12,228 Views 34 Comments

The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.

Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules
# ASAI
From TheJournal.ie
# ASAI

Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules

Jun 26th 2019, 11:05 AM 10,342 Views 18 Comments

A complaint about a radio ad for the newspaper was made to the ASAI.

Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld
# ASAI
From TheJournal.ie
# ASAI

Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld

Jun 26th 2019, 9:31 AM 40,546 Views 83 Comments

Smyths Homevalue shared the video on Facebook to promote Black Friday last year.

'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI
# ASAI
From TheJournal.ie
# ASAI

'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI

Apr 26th 2019, 6:10 AM 19,050 Views 27 Comments

A woman reported two Facebook posts relating to the Creme Egg Hunting Season.

Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption
# Largo Foods
From TheJournal.ie
# Largo Foods

Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption

Apr 25th 2019, 4:17 PM 36,654 Views 26 Comments

One of the offending posts featured a sharing pack of Mighty Munch and a message from a “sound spud” who said he would not be sharing.

Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'
# Pets
From TheJournal.ie
# Pets

Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'

Apr 25th 2019, 1:56 PM 22,077 Views 13 Comments

The ASAI determined that the advertisement should not reappear in the current format.

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products
# Guidelines
From TheJournal.ie
# Guidelines

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products

Mar 7th 2019, 12:05 AM 25,494 Views 47 Comments

One influencer claimed that a gut-health product stopped their irritable bowel syndrome.

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post
# Media And Marketing
From TheJournal.ie
# Media And Marketing

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Feb 28th 2019, 5:17 PM 21,300 Views 6 Comments

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules
# Controversial Package
From TheJournal.ie
# Controversial Package

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules

Dec 18th 2018, 6:01 AM 33,007 Views 42 Comments

Dealz argued the ad was evocative of the Diet Coke window cleaning ad.

Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice
# Brunch
From TheJournal.ie
# Brunch

Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice

Dec 17th 2018, 2:51 PM 49,759 Views 34 Comments

The offending ad featured a bottle in an ice bucket and two champagne glasses containing “a yellow toned liquid”.

Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI
# Bia Belle Beauty
From TheJournal.ie
# Bia Belle Beauty

Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI

Oct 31st 2018, 6:20 AM 14,284 Views 28 Comments

Four people complained to the authority that it was impossible for hair from a mink, a wild animal, to be obtained without cruelty.

Watchdog upholds five complaints against Eir over misleading ads
# Fine Print
From TheJournal.ie
# Fine Print

Watchdog upholds five complaints against Eir over misleading ads

Oct 30th 2018, 9:04 PM 30,890 Views 38 Comments

One of the ads failed to make clear that it extended the length of broadband contracts and increased the price.

Complaint against breast massage ad upheld after it claimed to reduce risk of cancer
# ASAI
From TheJournal.ie
# ASAI

Complaint against breast massage ad upheld after it claimed to reduce risk of cancer

Oct 30th 2018, 3:50 PM 23,127 Views 15 Comments

The text also claimed that a breast massage could increase the size of breasts and prevent sagging.

Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night
# False Advertising
From TheJournal.ie
# False Advertising

Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night

Aug 30th 2018, 7:45 PM 38,250 Views 8 Comments

The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.

Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence'
# Bottom Of The Barrel
From TheJournal.ie
# Bottom Of The Barrel

Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence'

Aug 30th 2018, 4:28 PM 46,154 Views 51 Comments

The advert prompted 64 complaints.

Complaint upheld over Ryanair ad that 'promoted excessive drinking'
# Leaving Cert
From TheJournal.ie
# Leaving Cert

Complaint upheld over Ryanair ad that 'promoted excessive drinking'

Aug 30th 2018, 2:31 PM 28,395 Views 24 Comments

Complainants thought the advert “encouraged drunken behaviour”.

There's been a huge surge in complaints about how Irish 'influencers' plug products
# Media And Marketing
From TheJournal.ie
# Media And Marketing

There's been a huge surge in complaints about how Irish 'influencers' plug products

Jul 5th 2018, 2:02 PM 9,948 Views 6 Comments

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

Complaint upheld about Irish blogger's 'misleading' Instagram image
# First Case
From TheJournal.ie
# First Case

Complaint upheld about Irish blogger's 'misleading' Instagram image

Jun 26th 2018, 3:24 PM 83,108 Views 53 Comments

Rosie Connolly used a photoshopped image to promote a Rimmel product.

Vodafone TV ad about boy meeting mum's new partner received numerous complaints
# Daddy Issues
From TheJournal.ie
# Daddy Issues

Vodafone TV ad about boy meeting mum's new partner received numerous complaints

Jun 26th 2018, 1:20 PM 72,298 Views 131 Comments

The ASAI received 15 complaints about the TV advert because it “lacked information on the whereabouts of the boy’s biological dad”.

Kia ordered to change ad which showed man jumping off cliff while screaming
# Car Ad
From TheJournal.ie
# Car Ad

Kia ordered to change ad which showed man jumping off cliff while screaming

Jun 26th 2018, 11:00 AM 17,253 Views 23 Comments

The complainant said it could be construed the man was trying to take his own life.

Health and beauty ads attracted the most complaints to the watchdog body last year
# Misleading
From TheJournal.ie
# Misleading

Health and beauty ads attracted the most complaints to the watchdog body last year

Apr 29th 2018, 6:15 AM 11,043 Views 4 Comments

The total number of complaints increased nearly 60% last year.

When is an Instagram post an ad? Advertising body wants to clear up confusion
# Influencers
From TheJournal.ie
# Influencers

When is an Instagram post an ad? Advertising body wants to clear up confusion

Apr 14th 2018, 10:00 AM 10,725 Views 10 Comments

The ASAI held an event this week for bloggers and influencers.

Groupon rapped on knuckles for 'misleading' exclusive beauty product deal
# Advertising Standards
From TheJournal.ie
# Advertising Standards

Groupon rapped on knuckles for 'misleading' exclusive beauty product deal

Mar 7th 2018, 6:05 AM 23,720 Views 5 Comments

The coupon company issued an offer for a beauty ‘mystery gift’ which failed to specify how many items a customer would receive.

Complaint partially upheld about 'Despicable Me' Sky ad
# Broadband
From TheJournal.ie
# Broadband

Complaint partially upheld about 'Despicable Me' Sky ad

Mar 6th 2018, 1:24 PM 34,397 Views 30 Comments

The ASAI also upheld a complaint against Lidl in relation to a competition it ran.

Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1
# ASAI
From TheJournal.ie
# ASAI

Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1

Dec 18th 2017, 7:15 PM 32,227 Views 46 Comments

In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.

Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised
# ASAI
From TheJournal.ie
# ASAI

Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised

Dec 18th 2017, 5:44 PM 26,126 Views 10 Comments

Outdated fee information had been listed on UCD’s School of Medicine website.

Complaint about 'misleading' online ad for Cork IVF clinic upheld
# ASAI
From TheJournal.ie
# ASAI

Complaint about 'misleading' online ad for Cork IVF clinic upheld

Sep 23rd 2017, 11:00 AM 21,172 Views 3 Comments

A complaint about a radio ad for the same clinic was also upheld.

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