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Dublin: 14 °C Thursday 22 August, 2019

#ASAI

From TheJournal.ie Watchdog to review use of term 'unlimited' in phone plan advertising Ads

Watchdog to review use of term 'unlimited' in phone plan advertising

The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.

From TheJournal.ie Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules ASAI

Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules

A complaint about a radio ad for the newspaper was made to the ASAI.

From TheJournal.ie Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld ASAI

Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld

Smyths Homevalue shared the video on Facebook to promote Black Friday last year.

From TheJournal.ie 'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI ASAI

'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI

A woman reported two Facebook posts relating to the Creme Egg Hunting Season.

From TheJournal.ie Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption Largo Foods

Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption

One of the offending posts featured a sharing pack of Mighty Munch and a message from a “sound spud” who said he would not be sharing.

From TheJournal.ie Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead' Pets

Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'

The ASAI determined that the advertisement should not reappear in the current format.

From TheJournal.ie Irish influencers 'must have evidence' to back up their Instagram claims about wellness products Guidelines

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products

One influencer claimed that a gut-health product stopped their irritable bowel syndrome.

From TheJournal.ie Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post Media And Marketing

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

From TheJournal.ie Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules Controversial Package This post contains videos

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules

Dealz argued the ad was evocative of the Diet Coke window cleaning ad.

From TheJournal.ie Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice Brunch

Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice

The offending ad featured a bottle in an ice bucket and two champagne glasses containing “a yellow toned liquid”.

From TheJournal.ie Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI Bia Belle Beauty

Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI

Four people complained to the authority that it was impossible for hair from a mink, a wild animal, to be obtained without cruelty.

From TheJournal.ie Watchdog upholds five complaints against Eir over misleading ads Fine Print

Watchdog upholds five complaints against Eir over misleading ads

One of the ads failed to make clear that it extended the length of broadband contracts and increased the price.

From TheJournal.ie Complaint against breast massage ad upheld after it claimed to reduce risk of cancer ASAI

Complaint against breast massage ad upheld after it claimed to reduce risk of cancer

The text also claimed that a breast massage could increase the size of breasts and prevent sagging.

From TheJournal.ie Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night False Advertising

Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night

The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.

From TheJournal.ie Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence' Bottom Of The Barrel
From TheJournal.ie Complaint upheld over Ryanair ad that 'promoted excessive drinking' Leaving Cert

Complaint upheld over Ryanair ad that 'promoted excessive drinking'

Complainants thought the advert “encouraged drunken behaviour”.

From TheJournal.ie There's been a huge surge in complaints about how Irish 'influencers' plug products Media And Marketing

There's been a huge surge in complaints about how Irish 'influencers' plug products

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

From TheJournal.ie Complaint upheld about Irish blogger's 'misleading' Instagram image First Case

Complaint upheld about Irish blogger's 'misleading' Instagram image

Rosie Connolly used a photoshopped image to promote a Rimmel product.

From TheJournal.ie Vodafone TV ad about boy meeting mum's new partner received numerous complaints Daddy Issues

Vodafone TV ad about boy meeting mum's new partner received numerous complaints

The ASAI received 15 complaints about the TV advert because it “lacked information on the whereabouts of the boy’s biological dad”.

From TheJournal.ie Kia ordered to change ad which showed man jumping off cliff while screaming Car Ad

Kia ordered to change ad which showed man jumping off cliff while screaming

The complainant said it could be construed the man was trying to take his own life.

From TheJournal.ie Health and beauty ads attracted the most complaints to the watchdog body last year Misleading

Health and beauty ads attracted the most complaints to the watchdog body last year

The total number of complaints increased nearly 60% last year.

From TheJournal.ie When is an Instagram post an ad? Advertising body wants to clear up confusion Influencers

When is an Instagram post an ad? Advertising body wants to clear up confusion

The ASAI held an event this week for bloggers and influencers.

From TheJournal.ie Groupon rapped on knuckles for 'misleading' exclusive beauty product deal Advertising Standards

Groupon rapped on knuckles for 'misleading' exclusive beauty product deal

The coupon company issued an offer for a beauty ‘mystery gift’ which failed to specify how many items a customer would receive.

From TheJournal.ie Complaint partially upheld about 'Despicable Me' Sky ad Broadband

Complaint partially upheld about 'Despicable Me' Sky ad

The ASAI also upheld a complaint against Lidl in relation to a competition it ran.

From TheJournal.ie Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1 ASAI

Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1

In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.

From TheJournal.ie Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised ASAI

Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised

Outdated fee information had been listed on UCD’s School of Medicine website.

From TheJournal.ie Complaint about 'misleading' online ad for Cork IVF clinic upheld ASAI

Complaint about 'misleading' online ad for Cork IVF clinic upheld

A complaint about a radio ad for the same clinic was also upheld.

From TheJournal.ie Bank ad ordered to be changed after child shown wearing puffy jacket in car seat Car Trouble

Bank ad ordered to be changed after child shown wearing puffy jacket in car seat

AIB was found to be in breach of the advertisers’ code.

From TheJournal.ie Watchdog rules against Nissan ad that showed sister standing up to brother's bully Ads

Watchdog rules against Nissan ad that showed sister standing up to brother's bully

It did not, however, find the ad was gender stereotyping or that the images were inappropriate.

From TheJournal.ie There's been a surge in complaints about Irish 'influencers' plugging products Backlash

There's been a surge in complaints about Irish 'influencers' plugging products Exclusive

Three times the amount of complaints have been received so far in 2017 compared to all of last year.

From TheJournal.ie The UK is cracking down on gender stereotyping in adverts - what about Ireland? Equality

The UK is cracking down on gender stereotyping in adverts - what about Ireland?

A report was released this week calling for stronger regulation of adverts in the UK.

From TheJournal.ie Ad which claimed homeopathy treatment helped children with autism overcome symptoms banned Homeopathy

Ad which claimed homeopathy treatment helped children with autism overcome symptoms banned

The Advertising Standards Authority of Ireland (ASAI) made the ruling against Almond Homeopathy this week.

From TheJournal.ie Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients Marketing

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients

It followed a complaint over salmon from Scotland that bore the group’s logo.

From TheJournal.ie Complaint upheld after man is surprised Lidl jumper is only 3% cashmere Fine Knit

Complaint upheld after man is surprised Lidl jumper is only 3% cashmere

The “classic and elegant” jumper cost €16.99.

From TheJournal.ie Slap on the wrist for Meteor after Three complains over 'more than you can eat data' ad No My Data Is Best

Slap on the wrist for Meteor after Three complains over 'more than you can eat data' ad

Three had claimed that it had the superior data offer, and that Meteor’s advert was misleading.

From TheJournal.ie Firm behind the Insure My websites slapped on the wrist over fake testimonials Dodgy Reviews

Firm behind the Insure My websites slapped on the wrist over fake testimonials

Insuremymotorbike.ie was taken down after the complaint was lodged.

From TheJournal.ie Lidl is in trouble for advertising 'fresh' fish which actually came from Namibia Something Fishy

Lidl is in trouble for advertising 'fresh' fish which actually came from Namibia

The complaint related to Lidl’s InisMara brand of fish products.

From TheJournal.ie A number of the 'I Want To Get Cancer' ads can't be shown again Irish Cancer Society

A number of the 'I Want To Get Cancer' ads can't be shown again

The ASAI made the ruling today.

Affiliate deals: The hidden way influencers are making money from your online shopping

What you should know before you click on those product links.

From TheJournal.ie Irish bloggers will now have to declare when they're promoting a product in their posts Counting The Cash

Irish bloggers will now have to declare when they're promoting a product in their posts

The ASAI aims to ensure that all marketing is easily identifiable from independent editorial content.

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