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Irish Rail's cheeky new DART ad is very clever

Just roll with it.
Mar 28th 2014, 3:36 PM 6,263 1

COMMUTING CAN BE a right pain in the backside and Irish Rail knows that all too well.

That’s why they’ve rolled out a sweet new ad campaign that’s going down rather well with the locals.

Mary Rose Devereux spotted this ‘swiss’ beauty on the DART to Bray.

Source: @DevroMarketing

That’s one clever way to get the local lingo in: We just hope the carriage wasn’t too jam-packed.

Read: What is Vladimir Putin doing in Portarlington?>

More: Irish people in London are cracking up over the ’4GEE’ mobile network>

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Sarah Doran

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