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Dublin: 16 °C Tuesday 17 September, 2019

#Interview

From TheJournal.ie Eamon Ryan interview: 'Sometimes Leo's inner neo-liberal comes out' Green Agenda

Eamon Ryan interview: 'Sometimes Leo's inner neo-liberal comes out'

The Green Party leader spoke to TheJournal.ie while on a clean up in Donnybrook.

From The42 'Anyone who played with me will tell you I achieved more than I ever should have' Interview

'Anyone who played with me will tell you I achieved more than I ever should have'

Damien Delaney recounts his professional football career, having announced his retirement earlier this month.

From Business ETC Meet the DJ and the trumpet player who brought vinyl pressing back to north Dublin Interview

Meet the DJ and the trumpet player who brought vinyl pressing back to north Dublin

Donagh Molloy and Hugh Scully revived the dying craft in Ireland as spinning the black circle is back in vogue.

From The42 'There was a bit of peer pressure. I would find myself constantly explaining why I wasn’t out' Interview

'There was a bit of peer pressure. I would find myself constantly explaining why I wasn’t out'

Carlow’s Molly Scott speaks about having to turn down social invites in college and setting her sights on this weekend’s National Championships.

‘My family are flying out from Cavan to Armenia for the semi-final. The sky's the limit’

Oisin McEntee looks ahead to Ireland’s U19 European Championships semi-final against Portugal.

From The42 'Championships haven’t always gone our way. This is the result after all those disappointments' Interview

'Championships haven’t always gone our way. This is the result after all those disappointments'

Marcus Lawler chats University Games success, casting aside years of doubt and succeeding alongside his mother.

From TheJournal.ie Andrew Adonis: Stormont won't be back by October - 'the DUP have evaded responsibility before' Interview

Andrew Adonis: Stormont won't be back by October - 'the DUP have evaded responsibility before'

“The great strength of Ireland is that the UK has not been negotiating with Ireland, but with the EU,” Adonis told TheJournal.ie

From The42 The pros and cons of talent development in Irish football Interview

The pros and cons of talent development in Irish football

Laura Finnegan chats to The42 about the issue.

From Business ETC Free Now's Irish boss says the taxi app's new name might seem 'a bit strange' - but give it time Interview

Free Now's Irish boss says the taxi app's new name might seem 'a bit strange' - but give it time

Meet Alan Fox, the man responsible for ensuring Mytaxi’s new moniker feeds into a wider strategy.

From The42 'You're the one getting the big money, you pass me by' - When a star-studded Liverpool met Dundalk Looking Back This post contains videos

'You're the one getting the big money, you pass me by' - When a star-studded Liverpool met Dundalk

Mick Fairclough remembers the time arguably the best team in Europe came to Oriel Park.

From The42 The Irish teen aiming to be the next Wes Hoolahan Promise This post contains videos

The Irish teen aiming to be the next Wes Hoolahan

Brandon Kavanagh is currently part of the Boys in Green’s squad for the U19 Euros.

From The42 'I never thought we could be winning European medals consistently - it’s crazy' Interview

'I never thought we could be winning European medals consistently - it’s crazy'

Chloe Magee speaks to The42 off the back of her European Games success alongside brother Sam.

From The42 'In my head, I'd finish my career at Leinster but you've to do what's best for you' An Italian Job

'In my head, I'd finish my career at Leinster but you've to do what's best for you'

The opportunity to start a new chapter in Italy and play more rugby was one too good to turn down for Mick Kearney.

From The42 'The bottom line was we looked at the percentages of those making a career in soccer and they were slim' Interview

'The bottom line was we looked at the percentages of those making a career in soccer and they were slim'

After choosing athletics over Cork City, Brandon Arrey represented Ireland at last year’s European Championships and is now gearing up for this month’s Nationals.

From The42 Serrano still the big target, but MMA star Holm a potential superfight for Taylor Octoberfest

Serrano still the big target, but MMA star Holm a potential superfight for Taylor

A rematch with Delfine Persoon is inevitable for Katie Taylor, with a superfight against Holly Holm also a possibility.

From The42 The Irish international who emigrated to Australia Interview

The Irish international who emigrated to Australia

Julie-Ann Russell, Player of the Year in 2014, on putting her Ireland career on hold for a new life abroad.

From The42 'There's not a day that goes by when I don't miss Leinster' Blue Blood

'There's not a day that goes by when I don't miss Leinster'

Kurt McQuilkin played, captained and coached Leinster, but a family tragedy meant he had to leave his adopted province in 2016.

From The42 'They didn't want to call it the Women's World Cup... They were unsure if it was going to be an embarrassment' Looking Back This post contains videos

'They didn't want to call it the Women's World Cup... They were unsure if it was going to be an embarrassment'

A look at the origins of the competition since its 1991 inception.

From Business ETC Meet the man making sure that 'real heart' stays at the centre of Dogpatch Labs Interview

Meet the man making sure that 'real heart' stays at the centre of Dogpatch Labs

Patrick Walsh is eyeing the healthy growth of Dublin’s startup scene as he plots Dogpatch’s expansion.

From The42 'You'd see people around you doing very well. You're like: Why are they getting the rewards and I'm not?' Interview

'You'd see people around you doing very well. You're like: Why are they getting the rewards and I'm not?'

Eoghan Stokes on a frustrating end to his spell in Leeds, going on trial at Boavista, his dalliance with modelling and a new challenge at Derry.

From The42 'When things aren’t going well it's hard to stay positive. We’re fighting for our lives' Interview

'When things aren’t going well it's hard to stay positive. We’re fighting for our lives'

Finn Harps captain Keith Cowan on his side’s relegation scrap, staying positive amid poor results and playing into his mid thirties.

From TheJournal.ie Meet the 'disease chaser' who quietly turned Aalto Bio into a key player in the diagnostics industry Startups And Tech

Meet the 'disease chaser' who quietly turned Aalto Bio into a key player in the diagnostics industry

Since taking the helm in 2014, Philip Noone has pushed Aalto Bio to tackle some of the world’s worst viruses.

From The42 'I'd still love to make the Olympics' - Irish decathlete Bowler's unlikely Tokyo dream Interview

'I'd still love to make the Olympics' - Irish decathlete Bowler's unlikely Tokyo dream

The 27-year-old talks his career in athletics, ‘big dreams’ and taking inspiration from his native Wexford’s provincial success.

From The42 ‘Every year I went over… I had a little cry to myself that first week’ Homesick

‘Every year I went over… I had a little cry to myself that first week’

Luke Wade-Slater on his rejuvenation at Bohs after a difficult time with Stevenage.

From The42 'I don't want to be sitting at the bar at 45 wondering what could have been' Mark II

'I don't want to be sitting at the bar at 45 wondering what could have been'

With his degree in Medicine finished, three-time European medalist Mark English is looking forward to throwing himself into athletics full-time.

From The42 Irish teenage starlet will prioritise regular football over 'big' club allure Potential

Irish teenage starlet will prioritise regular football over 'big' club allure

Luca Connell is expected to move on from Bolton in the coming weeks, amid a flurry of interest in the youngster.

From The42 Byrne takes latest injury setback in his stride in bid to get back fitter and stronger Interview

Byrne takes latest injury setback in his stride in bid to get back fitter and stronger

The Leinster winger on groin surgery, pre-season and finding the right balance between physical and mental preparation.

From The42 'It's hard because it was my favourite thing to do. It was what I was good at' Retirement

'It's hard because it was my favourite thing to do. It was what I was good at'

Injuries forced Jessie Barr to cut short her athletics career, but the Waterford native is looking forward to the next chapter in her role as a Sports Psychologist.

From Business ETC Privacy champion Johnny Ryan is on a mission to clean up 'dirty adtech' Interview

Privacy champion Johnny Ryan is on a mission to clean up 'dirty adtech'

The chief policy officer at privacy-focused web browser Brave recently testified before US senators.

From TheJournal.ie Leo Varadkar says Maria Bailey case 'wasn't a plus' during election campaign Swinggate

Leo Varadkar says Maria Bailey case 'wasn't a plus' during election campaign

In a wide-ranging interview on RTÉ this morning, Varadkar spoke about the election result, homelessness, and ruled out a reshuffle.

From Business ETC Meet the man behind Keywords Studios, Ireland's €1 billion gaming tech giant Interview

Meet the man behind Keywords Studios, Ireland's €1 billion gaming tech giant

Since taking the reins in 2009, Andrew Day has helped the company level up in the gaming industry.

From The42 'If you look at Niall Quinn's document, there’s nothing new in it. I’ve been preaching this for the last 10 years' Interview

'If you look at Niall Quinn's document, there’s nothing new in it. I’ve been preaching this for the last 10 years'

Cobh Ramblers manager Stephen Henderson speaks to The42 about Shane Ross’ football forum, Niall Quinn’s grand plans and forming a League Managers Association.

From The42 'It was such a positive thing for my mental health' - The ex-Irish footballer embarking on a music career Alternative

'It was such a positive thing for my mental health' - The ex-Irish footballer embarking on a music career

Ex-Shelbourne star Stuart Byrne has just released his debut EP.

From The42 'I was 13 or 14. I was growing up seeing all these people taking heroin and dying from it' Interview

'I was 13 or 14. I was growing up seeing all these people taking heroin and dying from it'

Ireland legend Olivia O’Toole reflects on her career and discusses the future of football in the country.

From The42 'It was relentless pain, a continuous circle and I couldn't find a way out of it' Retirement

'It was relentless pain, a continuous circle and I couldn't find a way out of it'

Munster wing Ronan O’Mahony was forced to retire from rugby after suffering severe injury.

From Business ETC How Inglot's Jane Swarbrigg manages the 'ever-changing' face of the make-up industry Interview

How Inglot's Jane Swarbrigg manages the 'ever-changing' face of the make-up industry

Jane Swarbrigg on how her company is thriving in an ultra-competitive market.

From The42 'My faith is the biggest part of my life, it's more important than Tokyo or World Cups' Interview

'My faith is the biggest part of my life, it's more important than Tokyo or World Cups'

Still only 21, Elena Tice is fast approaching a century of caps for the Ireland women’s hockey team. She has made sacrifices and brave decisions, but is now closer than ever to achieving her sporting dreams.

From Business ETC Meet the Frenchman who's helping WeWork take on the Irish office scene Interview

Meet the Frenchman who's helping WeWork take on the Irish office scene

Mathieu Proust, the boss of WeWork in Britain and Ireland, on building a community in Dublin

SONIA DEASY DIDN’T  know much about the skincare industry in Ireland when she started Pestle & Mortar back in 2014, except that it was difficult to break into. 

That didn’t stop her taking the plunge and five years on it seems to be going rather well. Her company has just won overall business of the year at The National Enterprise Awards and is on the expansion trail. 

About two weeks ago – on an EY entrepreneur of the year delegation to Hong Kong – Deasy told the Irish Times that she plans to double to company’s revenues to €6 million this year. 

It’s a Friday morning when Deasy takes a call from Fora - she’s barely a day off the flight home from Hong Kong and is already heading back to work. 

“We’ll be launching in a couple of weeks in the Harvey Nichols in Hong Kong. I think that the Asian market will be really good, lucrative market for us. They’re very much into their skincare,” she says. 

She’s also gearing up to launch a ‘.cn’ website, the domain for China, in the next few weeks – to side-step local laws requiring animal testing on any products sold in bricks-and-mortar stores. 

“In the next couple of months we’re signing with distributors in Russia, UAE and Australia as well,” she adds. 

While Deasy may self-declare her lack of skincare credentials, she does come from six generations of medicine men and an entrepreneurial engineer father, whom she credits with bringing Clarke’s shoes to Kildare, where he ran a store for 40 years.

“My grandfather, he was a medicine man in India, and my uncle still practices in the same spot today,” she says.

 As a result. Deasy grew up having injury and illness tackled with natural remedies first.

“It’s a form of medicine; it’s handed down through talking. That’s the only way those traditions are handed down, through word of mouth. That’s the way I grew up,” she says. 

“It was this heritage that inspired my basic goals for all of my products – combining science and nature to create effective skincare formulations. Once I had this structure in which to formulate my products, my goal was really clear.”

Her first line launched in 2014, called Pure Hyaluronic Serum, “and we kind of never looked back”, she says. It took 18 months and the input of her biochemist sister to get it right. 

The brand now carries eight products, and is about to launch a ninth – a new vitamin C serum. 

Sonia Deasy (1) Source: Pestle and Mortar

‘Never looked back’

Back in 2014, Deasy and her husband, Padraic, worked as portrait photographers. They traveled extensively for years, speaking at photography conferences.  

“Both of us had a portrait photography studio. It was here when working with models in studios that I noticed a lot of skincare problems came to light under the lens. Mainly dry, and flakiness and patchy skin,” she says. 

“I realised that a lot of the women had the same problem, but they didn’t seem to have a simple skincare routine figured out. From travelling myself my skin was also suffering. I decided to create my own skincare solution, because I couldn’t find one that was suitable on the market.”

From the start, major brands were getting in touch – Arnotts, Brown Thomas, and later Liberty in London, Harvey Nichols and Avoca. 

Next month, the brand will be rolling out in 45 Marks and Spencer stores. 

“We never looked back and we’ve been expanding ever since. We’re also in all of the Bloomingdales in America, and I regularly appear in QVC in the US,” says Deasy. 

On her lack of skincare market knowledge, Deasy says that “sometimes you’re better off not knowing,” and “a lot of competitors might have said to us, ‘do you understand how competitive this market is, you’re never going to get anywhere,’” she says.

“We had nothing to go from because we didn’t know the market. All we wanted to do was create the best skincare brand or products and sell them, and that’s what we’ve achieved.”

‘Not known for skincare’

Deasy has noticed a move towards “smaller, indie kind of cult brands”, as opposed to bigger names. 

“I think a lot of women were confused when they went to buy a cosmetic product, that there were so many options and so much choice. As a small brand, we’re very agile. We can change, we can follow trends, we can research new ingredients and come up with new products and it doesn’t take us as long to get there,” she says. 

The brand emphasises is its use of natural ingredients – and Irish where possible, she says. Deasy also believes a big part of the brand’s appeal is her own relatability. 

“I’m a mother, I’ve got five children, so I think that I’m completely relateable to our customers. A lot of our customers would be like myself, in their late thirties, forties, maybe have children or they’re busy professional women,” she says.  

Even with so much expansion in the cards, Deasy isn’t worried about production, the company just set up in a new space in Naas. The old office was 1,500 sq ft – the new one is 10,000 sq ft. 

In five years, Deasy sees the company as a global skincare brand. 

“I think there’s more and more brands coming on board. Let’s face it, we’re not known for cosmetics in Ireland,” she says, laughing. 

“But I think that we have a good chance. We’ve got a lot going for us here. There’s a lot of Irish ingredients we can use in products. I think if we can be more clever about our brands and marketing, Irish brands can do well globally.”

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From The42 The Irish youngster who rejuvenated his career in Slovakia Change Of Scenery

The Irish youngster who rejuvenated his career in Slovakia

Connor Ronan helped DAC 1904 Dunajská Streda qualify for the Europa League after joining on loan from Wolves.