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A makeup brand was flooded with racist comments after posting a picture of a black model

Instagram users mocked the shape of the model’s lips and used racial slurs.
Feb 21st 2016, 5:14 PM 9,588 1

MAC COSMETICS has said that it stands for “all ages, all races and all sexes” after its Instagram picture of a black model was bombarded with racist comments.

Earlier this week, the brand posted this close-up of model Aamito Lagum at New York Fashion Week:

Instagram users immediately began to mock Lagum’s lips, saying ‘WTF are these’ and using racial slurs. Here are a few of the decidedly less obscene comments:

2nmuew3kakc0jnnhsw4olwlhrdfmjbhinoczk7czusmucbvupifrwgpsidl3j0ap Source: Screengrab via Mic

Women of colour leapt to Lagum’s defence, Instagramming photos of their own lips with the hashtag #PrettyLipsPeriod. Others came to her defence in the comments section, with one user writing: “Her lips make a perfect heart. Beautiful.”

Yesterday, MAC responded to the comments with this Instagram post:

MAC stands for and respects all ages, all races, all sexes. We celebrate the beauty of individuality, and the confidence to be who you are.

As for the model herself – her name is Aamito Lagum and frankly, she doesn’t care what any of the trolls think.

View this post on Instagram


A post shared by Aamito (@aamitolagum) on

My lips giving you sleepless nights. Thank you MAC for this killer colour and to that makeup artist…

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Valerie Loftus


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