Skip to content
This site uses cookies. By continuing to browse, you agree to the use of cookies. You can change your settings or learn more here.
OK

12 McDonald's menu items that failed to take off

McLobster anyone? Thought not.
Jun 17th 2012, 12:00 PM 23,226 23

NEW PRODUCT DEVELOPMENT always has a level of risk attached to it, and for fast food companies like McDonald’s, the pace of the business requires the constant creation of new menu items.

McDonald’s has hundreds of different products that are offered in locations worldwide, but for every tremendously successful one like the iconic Big Mac, there’s a spectacular failure.

Why? Ineffective marketing, bad product launches and consumer reluctance for change are common. But when you’re dealing with food, there’s always the simplest of reasons: people just don’t like the taste.

We’ve compiled 12 of the biggest failures McDonald’s has ever had. Some fizzled into obscurity, while others vanished completely. (Note: not all of these even made it to Irish shores…)

- Kim Bhasin at BusinessInsider.com

Introducing… the Burger King Sundae>

Send a tip to the author

Business Insider

COMMENTS (23)

This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
write a comment

    Leave a comment

     
    cancel reply
    Back to top