Skip to content
This site uses cookies. By continuing to browse, you agree to the use of cookies. You can change your settings or learn more here.
OK

This ad saying women's bums are good for 'squeezing and shaking' has annoyed a lot of people

Ugh.
Oct 15th 2015, 5:47 PM 6,611 7

NOTE TO BRANDS: saying a woman’s bum is good for “squeezing and shaking” probably isn’t a good way to warn people about wet weather.

This Southeastern Railway ad was spotted in a London railway station and immediately prompted outrage on Twitter.

As you can see, the poster features a large photo of a woman’s arse and says:

Good for sitting, squeezing and shaking. Don’t bruise it. Please take extra care in wet weather conditions.

Er, okay.

The photo was subsequently shared by journalist Jason Beattie and Labour MP Teresa Pearce.

The poster was later brought to Southeastern’s attention. 

And this afternoon, politician Sadiq Khan announced that the poster had been removed from the railway station in question.

Lesson to brands? Don’t make anarse of yourselves.

16 of the most inappropriate ‘sexy’ Halloween costumes for women >

Behold, the greatest response to a troll you will ever see >

Send a tip to the author

Amy O'Connor

COMMENTS (7)

    Back to top