Skip to content

Supermac's has launched another cheeky ad campaign that looks like it's ripping into McDonald's

All the shade.
Oct 14th 2017, 3:11 PM 9,310 1

EVERYONE KNOWS THAT Supermac’s and McDonald’s have beef with each other.

For a couple of years now the pair have been in a battle over the trademarking of the name “Big Mac”, as well as other Mc-related words.

During the summer, things got wonderfully petty when Supermac’s started parking advertising trucks outside McDonald’s locations around Ireland.

And this week people have spotted a new ad campaign that ramps it up again – with a very pointed tagline

Yes, “Never Mind That Clown”.

It’s definitely not a reference to Stephen King’s It, anyway.

Anyone who has spotted it has appreciated the shade, even if the rival’s name doesn’t get a mention

shaed Source: @SarahMagliocco Twitter

clown2 Source: @panamoop

Like, is this level of public ripping even allowed?

shaed2 Source: @Marci4lyf

People also spotted a man dressed as a chicken being chased by a clown outside McDonald’s on Grafton Street.

Supermac’s director Pat McDonagh tells DailyEdge.ie that the new campaign – which features a suitcase that says “imported” – is to highlight the company’s commitment to using fresh Irish chicken.

When the McDonald’s issue is raised, Pat says:

We’re not going to hold back now – let’s go to war.

Well now.

Some of the images started being shared around Twitter and beyond

ballsof Source: @peterwalsh27

What next in this battle?

Beef intensifies, again.

DailyEdge is on Instagram!

Send a tip to the author

David Elkin

COMMENTS (1)

This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
write a comment

    Leave a comment

     
    cancel reply
    Back to top