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What brands register with a five-year-old?

Jaguar, Puma and Greyhound lose out and unsurprisingly Disney and McDonald’s are in.
Jan 31st 2012, 9:37 AM 4,464 4

THE MARKETING PEOPLE at Apple, McDonald’s and Starbucks will be happy when they see this video.

A graphic designer in America put various companies’ branding to the test by asking his five-year-old daughter what she sees when she looks at their logos.

To her:

  • BP = Gas
  • Starbucks = Coffee
  • Mercedes = Car

But the Olympic Rings are baby toys, Google Chrome’s logo is a beach ball and GE is just the place her grandfather works.

Check out her other (often hilarious and always adorable) insights:

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Sinead O'Carroll


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