BELLECHIC IS AN online fashion brand based in Arizona, USA that sells everything from jewellry to clothing and accessories.
They’ve built up quite a following online, but they’ve never received as much attention on the internet as they have in the past 24 hours.
Why? Well, a font issue on one of their products has been discovered:
The “MY FAVORITE COLOR IS GLITTER” black tote bag could be misread from a distance
Namely, the word glitter unquestionably looks like it’s spelling out Hitler.
Lads.
The typeface oversight has gone very viral today
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It’s been leapt on as proof, once again, that fonts matter
Still no word on the exact colour match for Hitler
BelleChic has not acknowledged the mistake with a statement (yet), and the tote bag can still be purchased on its site for $12.99 - where it’s also revealed that 60 have already been bought.
There might be some buyer’s remorse when they eventually clock the second interpretation.
