TARGET ARE THE toast of the internet, due to a wonderful new advertising campaign for their Halloween costumes.
The US supermarket giant showcase their Halloween costumes, using a little girl with braces and crutches dressed as Elsa.
Disability advocates have taken to social media to praise the move and Target’s effort to represent the diversity in little girls.
One mum in particular wrote a lovely comment on Facebook that has been shared over 5,000 times.
I love you. Thank you for including a child with braces and arm crutches into your advertising campaign! And as Elsa, no less! My daughter (with arm crutches and prosthetic legs) is going to FLIP when she sees this! Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world. Normalizing disabilities in children is PRICELESS.
The post soon went viral, with many praising the campaign
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The chief market officer of Target, Jeff Jones, told the Huffington Post that they consistently strive for diversity, and” look forward to a day when diversity of all types in advertising is no longer a topic of discussion, but a way of life”.
Kudos, Target.
