KYLIE JENNER DUBBED 2016 the ‘year of realising stuff’ for her and her friends.
But for two best friends and two fashion editors for Who What Wear, the year of realising stuff was 2017, when they realised that their wardrobe basically only contained Zara. So they decided to create an Instagram account in February 2017 that documented their purchases from the fashion powerhouse and cheekily named it ‘The Devils Wears Zara’.
Their Instagram tagline reads:
Everything we wear is Zara. So we made an Instagram about it. bffs + editors
I mean, we’ve all, at some point, had the realisation that our our cup is runneth over with Zara purchases, but none of us eijits here were smart enough to realise that a Zara obsession could be turned into instagram account that was guaranteed to get you freebies from Zara.
Damn – it’s always simplest ideas that are the greatest. My remorse is eating me alive right now thinking of all the clothes that I will never get to call my own and spill G&Ts all over.
It’s rare to not wear at least one Zara piece, so this Instagram is an extremely useful resource for seeing how to style different pieces and trends.
