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#Branding

Ivanka Trump has been absolutely raking it in since her father became president
# Marking Her Territory
From TheJournal.ie
# Marking Her Territory

Ivanka Trump has been absolutely raking it in since her father became president

Apr 22nd 2017, 8:00 AM 40,041 Views 52 Comments

Despite no longer managing her brand, Trump’s businesses have been filing trademarks left, right, and centre, notably in China.

9 ridiculous bits of Star Wars merchandise that took the force too far
# With Force
# With Force

9 ridiculous bits of Star Wars merchandise that took the force too far

Dec 14th 2015, 5:57 PM 5,576 Views 7 Comments

Star Wars is the new minions.

Can You Identify These Irish Logos?
# Quiz
# Quiz

Can You Identify These Irish Logos?

Dec 4th 2015, 6:14 PM 15,186 Views 2 Comments

Look closely now…

These are 15 of the most questionable corporate logos in history
# Marketing Fail
From TheJournal.ie
# Marketing Fail

These are 15 of the most questionable corporate logos in history

Nov 28th 2015, 12:00 PM 51,532 Views 14 Comments

That’s one happy satellite dish.

Eircom has been replaced with this squiggle
# Is It A Bird
From TheJournal.ie
# Is It A Bird

Eircom has been replaced with this squiggle

Sep 16th 2015, 11:28 AM 23,166 Views 78 Comments

The company is spending €16 million on a rebrand, including a new name and logo.

Nokia isn't making smartphones any longer, but it's planning a comeback
# Ducks In A Row
From TheJournal.ie
# Ducks In A Row

Nokia isn't making smartphones any longer, but it's planning a comeback

Aug 10th 2015, 1:36 PM 11,393 Views 7 Comments

It will be late-2016 before you see one on the shelves.

11 times packaging tried way too hard to be cute
# Stop This Now
# Stop This Now

11 times packaging tried way too hard to be cute

Jul 6th 2015, 1:04 PM 9,949 Views 2 Comments

We can’t take this tyranny any longer.

14 times brands tried way too hard to be cool
# Rofl
# Rofl

14 times brands tried way too hard to be cool

Jun 16th 2015, 1:01 PM 11,608 Views 4 Comments

“The young folks will love this.”

We asked Eircom why people dislike the company so much
# Ears Burning
From TheJournal.ie
# Ears Burning

We asked Eircom why people dislike the company so much

Jun 6th 2015, 9:00 PM 32,856 Views 84 Comments

And what they’re planning to do about it.

This man changed careers for a business that gives 100% of its profits to charity
# One Water
From TheJournal.ie
# One Water

This man changed careers for a business that gives 100% of its profits to charity

May 17th 2015, 8:00 PM 18,237 Views 11 Comments

Tom O’Toole is bringing the One Difference brand to Ireland.

4 things anyone can learn from the brains behind these little bottles
# Innocent Advice
From TheJournal.ie
# Innocent Advice

4 things anyone can learn from the brains behind these little bottles

May 4th 2015, 11:30 AM 24,912 Views 9 Comments

We talked to Innocent’s marketing guru about creating a great brand.

Every business should take lessons from how Nike sells shoes
# Just Do It
From TheJournal.ie
# Just Do It

Every business should take lessons from how Nike sells shoes

Apr 25th 2015, 8:45 AM 30,983 Views 10 Comments

We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.

Quiz time: Spot the correct Apple logo
# Tricksters
From TheJournal.ie
# Tricksters

Quiz time: Spot the correct Apple logo

Mar 14th 2015, 9:45 AM 27,053 Views 23 Comments

Sounds too easy, right?

Dunkin' Donuts apologise for 'insensitive' version of Liverpool crest
# Distasteful
From The42
# Distasteful

Dunkin' Donuts apologise for 'insensitive' version of Liverpool crest

Feb 26th 2015, 3:00 PM 24,556 Views 41 Comments

The club’s sponsor had replaced the Hillsborough eternal flame with coffee cups

Survey says Ryanair is the UK's fourth most hated brand, but the airline isn't bothered
# Where Is The Love?
From TheJournal.ie
# Where Is The Love?

Survey says Ryanair is the UK's fourth most hated brand, but the airline isn't bothered

Feb 17th 2015, 1:18 PM 19,661 Views 65 Comments

Ouch.

Opinion: My son is a little boy who happens to like pink... isn’t that allowed?
# Taboo
From TheJournal.ie
# Taboo

Opinion: My son is a little boy who happens to like pink... isn’t that allowed?

Jul 22nd 2014, 8:00 AM 10,952 Views 90 Comments

“It’s not fair Mama, why do only girls get sparkly things?”

Mandela's name will live on - but will it be commercialised?
# Branding
From TheJournal.ie
# Branding

Mandela's name will live on - but will it be commercialised?

Dec 21st 2013, 5:00 PM 10,325 Views 24 Comments

As South Africa settled into first week after Madiba’s funeral, fears grow that his legacy might be exploited.

The 10 simplest brands in the world...
# Consumers
From TheJournal.ie
# Consumers

The 10 simplest brands in the world...

Oct 27th 2013, 5:00 PM 49,350 Views 60 Comments

…And why that simplicity is one factor in their success.

Starbucks want to take over the world – with tea
# Tea Party
From TheJournal.ie
# Tea Party

Starbucks want to take over the world – with tea

Oct 24th 2013, 12:30 AM 14,712 Views 62 Comments

CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?

Meet the small Indian recycler in trademark war with Gap
# Mind The Gap
From TheJournal.ie
# Mind The Gap

Meet the small Indian recycler in trademark war with Gap

Aug 4th 2013, 8:45 AM 9,740 Views 21 Comments

Green the Gap has three stores in India and sells home decor and accessories made out of waste. Gap has asked them to change their brand.

Column: Does celebrity marketing actually work?
# Opinion
From TheJournal.ie
# Opinion

Column: Does celebrity marketing actually work?

Jul 27th 2013, 7:00 PM 127 Views 25 Comments

Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?

Alan Shatter 'humbled', HSE versus the China baby video: The week's news skewed
# Not The News
From TheJournal.ie
# Not The News

Alan Shatter 'humbled', HSE versus the China baby video: The week's news skewed

Jun 1st 2013, 10:00 AM 7,237 Views 10 Comments

Breaking via The Mire wire: HSE officials too busy watching video of Chinese baby to appear on Prime Time, and parents using clothes recycling containers to mind children…

What do you make of the new Iarnród Éireann logo?
# Ta-da!
From TheJournal.ie
# Ta-da!

What do you make of the new Iarnród Éireann logo?

Feb 8th 2013, 8:26 PM 26,080 Views 90 Comments

It’s different… ish.

George Lucas, this has to stop
# Luke Clotheswasher
# Luke Clotheswasher

George Lucas, this has to stop

Jan 4th 2013, 11:59 AM 2,640 Views 5 Comments

Great drying out there in space.

What's the difference between Coke and Pepsi?
# Cola Wars
From TheJournal.ie
# Cola Wars

What's the difference between Coke and Pepsi?

Dec 20th 2012, 9:30 PM 36,640 Views 128 Comments

Is it taste, ingredients or… branding?

Irish smokers start at lower age than any other EU country
# Advertising
From TheJournal.ie
# Advertising

Irish smokers start at lower age than any other EU country

Dec 20th 2012, 7:30 AM 3,866 Views 32 Comments

A new report from the European Commission showed that 51 per cent of people in Europe have never smoked and one fifth have given up.

New reforms for taxi sector announced
# Taxis
From TheJournal.ie
# Taxis

New reforms for taxi sector announced

Oct 3rd 2012, 12:40 PM 17,113 Views 123 Comments

The moves include new branding, and a system to enable passengers make sure the appropriate driver is in the vehicle.

Plain cigarette packets less appealing to female smokers - study
# Cigarette Branding
From TheJournal.ie
# Cigarette Branding

Plain cigarette packets less appealing to female smokers - study

Sep 4th 2012, 8:50 PM 5,863 Views 15 Comments

A new study has shown that cigarette packaging has a direct impact on the choices of female smokers.

US court upholds block on graphic cigarette warnings
# Cigarettes
From TheJournal.ie
# Cigarettes

US court upholds block on graphic cigarette warnings

Aug 24th 2012, 8:29 PM 9,134 Views 48 Comments

The government can’t force tobacco companies to put graphic warnings on cigarette packets.

GALLERY: 20 company logos from before they were famous
# Branding
From TheJournal.ie
# Branding

GALLERY: 20 company logos from before they were famous

Aug 19th 2012, 5:45 PM 36,325 Views 42 Comments

Some of the brands we think are slick now? Well, they used to be… a lot less slick.

Twitter has a new bird
# Flew The Nest
From TheJournal.ie
# Flew The Nest

Twitter has a new bird

Jun 6th 2012, 5:55 PM 4,041 Views 8 Comments

Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.

Column: Children are conditioned from birth to develop 'brand loyalty'
# Opinion
From TheJournal.ie
# Opinion

Column: Children are conditioned from birth to develop 'brand loyalty'

Jun 4th 2012, 7:00 PM 688 Views 24 Comments

Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…

Cigarette packets could be stripped of all branding in the UK
# Regulation
From TheJournal.ie
# Regulation

Cigarette packets could be stripped of all branding in the UK

Apr 14th 2012, 7:30 AM 2,800 Views 32 Comments

The Health Secretary in the UK has said he wants to make smoking appear less attractive.

What do YOU think of the draft children's ads code?
# Advertising
From TheJournal.ie
# Advertising

What do YOU think of the draft children's ads code?

Mar 30th 2012, 1:10 PM 3,255 Views 18 Comments

The Broadcasting Authority of Ireland wants to hear what the public think of proposed limits to how fatty, sugary and salty food and drink is targeted at children in ads.

The Daily Fix: Tuesday
# Daily Fix
From TheJournal.ie
# Daily Fix

The Daily Fix: Tuesday

Jan 31st 2012, 7:49 PM 3,428 Views 1 Comment

In tonight’s Fix: Latest on ‘SOPA Ireland’; radical changes for taxis; and who’s in trouble over Eye Of The Tiger?

United named as the biggest brand in club football, ahead of Spanish giants
# Money Money
From The42
# Money Money

United named as the biggest brand in club football, ahead of Spanish giants

Sep 29th 2011, 5:35 PM 353 Views 0 Comments

Manchester United’s brand has topped the £400m mark, making them the biggest commercial draw in European football.

Andrex puppy loses job to computer-generated replacement
# Dog's Life
# Dog's Life

Andrex puppy loses job to computer-generated replacement

Dec 2nd 2010, 2:38 PM 1,990 Views 0 Comments

The much-loved puppy is out in the cold as toilet-tissue company choose to ‘refresh’ their brand.