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#Marketing

# marketing - Last year 2021

Woman sues Kellogg for $5m, claiming there aren't enough strawberries in strawberry Pop-Tarts
# Food Fight
From TheJournal.ie
# Food Fight

Woman sues Kellogg for $5m, claiming there aren't enough strawberries in strawberry Pop-Tarts

Oct 26th 2021, 6:19 PM 53,534 Views 0 Comments

The woman has argued the snack contains more quantities of other fruits.

# marketing - All time

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products
# Guidelines
From TheJournal.ie
# Guidelines

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products

Mar 7th 2019, 12:05 AM 25,676 Views 47 Comments

One influencer claimed that a gut-health product stopped their irritable bowel syndrome.

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post
# Media And Marketing
From TheJournal.ie
# Media And Marketing

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Feb 28th 2019, 5:17 PM 21,713 Views 6 Comments

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

From 1893 to 1995 – these iconic ads help tell the history of business in Ireland
# Marketing
From TheJournal.ie
# Marketing

From 1893 to 1995 – these iconic ads help tell the history of business in Ireland

Jan 14th 2018, 12:01 PM 20,529 Views 12 Comments

We’ve assembled some classic adverts from the likes of Penneys, Ryanair and Barry’s Tea.

How this man is leading a company started by three Irish business tycoons
# Phonovation
From TheJournal.ie
# Phonovation

How this man is leading a company started by three Irish business tycoons

Jan 11th 2018, 2:29 PM 696 Views 0 Comments

As part of our How My Business Works series, we profile Dublin-based Phonovation.

From 1893 to 1995 – these iconic ads help tell the history of business in Ireland
# Marketing
From TheJournal.ie
# Marketing

From 1893 to 1995 – these iconic ads help tell the history of business in Ireland

Jan 11th 2018, 2:04 PM 646 Views 0 Comments

We’ve assembled some classic adverts from the likes of Penneys, Ryanair and Barry’s Tea.

Mr Cheestrings: 'Alternative dairy has a place - but it will be niche'
# Cheez Plz
From TheJournal.ie
# Cheez Plz

Mr Cheestrings: 'Alternative dairy has a place - but it will be niche'

Dec 29th 2017, 8:30 PM 13,243 Views 12 Comments

Denis O’Riordan reflects on his 30-year marketing career at Kerry Foods.

Mr Cheestrings: 'Alternative dairy has a place - but it will be niche'
# Food And Drink
From Business ETC
# Food And Drink

Mr Cheestrings: 'Alternative dairy has a place - but it will be niche'

Dec 27th 2017, 6:00 AM 639 Views 0 Comments

Denis O’Riordan also reflects on his 30-year marketing career at Kerry Foods.

How evergreen, tearjerker Christmas ads tap into our 'primal programming'
# Media And Arts
From TheJournal.ie
# Media And Arts

How evergreen, tearjerker Christmas ads tap into our 'primal programming'

Dec 25th 2017, 3:00 PM 10,989 Views 5 Comments

Advertising guru Neal Davies shares his thoughts on why some festive promotions have such longevity.

How evergreen, tearjerker Christmas ads tap into our 'primal programming'
# Media And Arts
From Business ETC
# Media And Arts

How evergreen, tearjerker Christmas ads tap into our 'primal programming'

Dec 24th 2017, 6:00 AM 547 Views 0 Comments

Advertising guru Neal Davies shares his thoughts on why some festive promotions have such longevity.

'Odd and absurd': Declan Ganley denies he commissioned a dossier about Denis O'Brien
# Marketing
From Business ETC
# Marketing

'Odd and absurd': Declan Ganley denies he commissioned a dossier about Denis O'Brien

Dec 14th 2017, 10:53 AM 344 Views 0 Comments

The Galway businessman was named in court documents relating to a case against PR firm Red Flag.

Facebook will stop using Ireland as a global hub for tax and revenue
# Social Media
From Business ETC
# Social Media

Facebook will stop using Ireland as a global hub for tax and revenue

Dec 12th 2017, 5:41 PM 668 Views 0 Comments

Advertising sales will now be recorded in the local market in which they are made

Dublin's docklands are getting a new 'brand' to lure tourists
# Tourism
From TheJournal.ie
# Tourism

Dublin's docklands are getting a new 'brand' to lure tourists

Dec 10th 2017, 9:45 AM 28,392 Views 31 Comments

But businesses are worried they’re being left out of the plans.

Dublin's docklands are getting a new 'brand' to lure tourists
# Waterways Ireland
From TheJournal.ie
# Waterways Ireland

Dublin's docklands are getting a new 'brand' to lure tourists

Dec 7th 2017, 2:38 PM 1,592 Views 1 Comment

But businesses are worried they’re being left out of the plans.

Dublin's docklands are getting a new 'brand' to lure tourists
# Tourism
From Business ETC
# Tourism

Dublin's docklands are getting a new 'brand' to lure tourists

Dec 4th 2017, 1:00 AM 2,038 Views 0 Comments

But businesses are worried they’re being left out of the plans.

Why firms should stop talking about themselves all the time online
# Marketing
From Business ETC
# Marketing

Why firms should stop talking about themselves all the time online

Nov 23rd 2017, 5:45 PM 562 Views 0 Comments

This digital expert delivers a masterclass in building a ‘content strategy’.

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'
# No Frills
From TheJournal.ie
# No Frills

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'

Nov 11th 2017, 6:30 AM 10,782 Views 27 Comments

Kenny Jacobs made his first public appearance since the crisis.

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'
# Kenny Jacobs
From TheJournal.ie
# Kenny Jacobs

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'

Nov 9th 2017, 2:37 PM 426 Views 0 Comments

Kenny Jacobs made his first public appearance since the crisis.

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'
# Transport
From Business ETC
# Transport

Ryanair says the media made its cancellations cock-up sound like 'a big, big deal'

Nov 7th 2017, 12:49 PM 551 Views 0 Comments

Kenny Jacobs made his first public appearance since the crisis.

There's an underground poitín bar behind this mural in Dublin city centre
# The Hard Stuff
From TheJournal.ie
# The Hard Stuff

There's an underground poitín bar behind this mural in Dublin city centre

Nov 5th 2017, 6:30 PM 24,383 Views 10 Comments

Pop-up joint 1661 is open until the end of next month.

There's an underground poitín bar behind this mural in Dublin city centre
# Ban Poitin
From TheJournal.ie
# Ban Poitin

There's an underground poitín bar behind this mural in Dublin city centre

Nov 2nd 2017, 3:49 PM 1,339 Views 0 Comments

Pop-up joint 1661 is open until the end of next month.

There's an underground poitín bar behind this mural in Dublin city centre
# Food And Drink
From Business ETC
# Food And Drink

There's an underground poitín bar behind this mural in Dublin city centre

Oct 29th 2017, 6:00 PM 3,677 Views 0 Comments

Pop-up joint 1661 is open until the end of next month.

How Paddy Power's 'head of mischief' learned the c-word in 40 languages
# Attention Grabbers
From TheJournal.ie
# Attention Grabbers

How Paddy Power's 'head of mischief' learned the c-word in 40 languages

Oct 29th 2017, 10:30 AM 22,149 Views 44 Comments

Féilim MacAnIomaire famously got a job at the bookies by taking out a billboard ad.

How Paddy Power's 'head of mischief' learned the c-word in 40 languages
# No Filter
From TheJournal.ie
# No Filter

How Paddy Power's 'head of mischief' learned the c-word in 40 languages

Oct 26th 2017, 1:27 PM 1,805 Views 2 Comments

Féilim MacAnIomaire famously got a job at the bookies by taking out a billboard ad.

How Paddy Power's 'head of mischief' learned the c-word in 40 languages
# Marketing
From Business ETC
# Marketing

How Paddy Power's 'head of mischief' learned the c-word in 40 languages

Oct 20th 2017, 1:00 AM 1,965 Views 0 Comments

Féilim MacAnIomaire famously got a job at the bookies by taking out a billboard ad.

The government's new PR guru insists he's not running a 'spin unit' for Leo Varadkar
# Policy
From Business ETC
# Policy

The government's new PR guru insists he's not running a 'spin unit' for Leo Varadkar

Oct 19th 2017, 12:54 PM 673 Views 0 Comments

John Concannon heads the controversial new €5 million ‘strategic communications unit’.

How you can use a free Google tool to read the mind of your customer
# Insights
From Business ETC
# Insights

How you can use a free Google tool to read the mind of your customer

Oct 7th 2017, 2:00 PM 423 Views 0 Comments

Google Trends lets businesses analyse search data and work out who’s interested in what, when.

Why you should never turn down a touch of make-up when you're on Ireland AM
# Insights
From Business ETC
# Insights

Why you should never turn down a touch of make-up when you're on Ireland AM

Oct 5th 2017, 6:00 PM 163 Views 0 Comments

This media expert delivers a masterclass in preparing for a television interview.

Tourism bigwigs want help creating a 'Wild Atlantic Way' for Ireland's midlands
# Tourism
From Business ETC
# Tourism

Tourism bigwigs want help creating a 'Wild Atlantic Way' for Ireland's midlands

Oct 5th 2017, 12:16 PM 403 Views 0 Comments

Fáilte Ireland is looking for designers to create a logo and brand name for the ‘Lakelands’ region.

A prominent IVF clinic has been slapped on the wrist for its 'misleading' ads
# Health
From Business ETC
# Health

A prominent IVF clinic has been slapped on the wrist for its 'misleading' ads

Sep 26th 2017, 12:31 PM 3,160 Views 0 Comments

The Sims fertility clinic is featured in TV3′s documentary series, The Babymakers.

Channel your inner grumpy 'man in the pub': PR lessons from Ryanair's cancellations 'cock-up'
# Marketing
From Business ETC
# Marketing

Channel your inner grumpy 'man in the pub': PR lessons from Ryanair's cancellations 'cock-up'

Sep 23rd 2017, 12:00 PM 746 Views 0 Comments

Communications pros share their thoughts on how to handle a crisis situation.

How to partner with other businesses without wrecking your reputation
# Marketing
From Business ETC
# Marketing

How to partner with other businesses without wrecking your reputation

Sep 21st 2017, 6:08 PM 149 Views 0 Comments

This company director delivers a masterclass in joining forces with other SMEs.

An Post has squealed on its new competition over 'misleading' ads
# Marketing
From Business ETC
# Marketing

An Post has squealed on its new competition over 'misleading' ads

Sep 21st 2017, 3:52 PM 1,148 Views 0 Comments

Dublin-based CityPost has been ordered to remove some adverts that could ‘exploit’ consumers.

A Nissan advert has been banned in Ireland for promoting violence
# Marketing
From Business ETC
# Marketing

A Nissan advert has been banned in Ireland for promoting violence

Sep 21st 2017, 12:41 PM 980 Views 0 Comments

The advertisement showed a sister standing up for her brother who was being bullied.

How Irish shoppers' online habits can teach retailers to make more sales
# Insights
From Business ETC
# Insights

How Irish shoppers' online habits can teach retailers to make more sales

Sep 16th 2017, 12:00 PM 186 Views 0 Comments

Getting customers onto your site is only part of the battle.

Irish-founded Swrve has raised more than €20m to expand further overseas
# Funding
From Business ETC
# Funding

Irish-founded Swrve has raised more than €20m to expand further overseas

Sep 14th 2017, 4:34 PM 745 Views 0 Comments

The company wants to open a number of new offices worldwide.

SurveyMonkey's backers have put over €20m into Dublin's Digital Marketing Institute
# Funding
From Business ETC
# Funding

SurveyMonkey's backers have put over €20m into Dublin's Digital Marketing Institute

Sep 14th 2017, 5:01 AM 465 Views 0 Comments

Spectrum Equity has taken a majority stake in the company with the deal.

This Irish teen quit school at 17 to launch a talent agency for online influencers
# Marketing
From TheJournal.ie
# Marketing

This Irish teen quit school at 17 to launch a talent agency for online influencers

Sep 10th 2017, 6:00 PM 22,312 Views 26 Comments

Conor O’Flaherty says he plans to hire up to 15 people in Galway over the next year.

Want your product to stand out on the shelves? These are the secrets to great packaging
# Insights
From Business ETC
# Insights

Want your product to stand out on the shelves? These are the secrets to great packaging

Sep 7th 2017, 6:00 PM 86 Views 0 Comments

This graphic designer delivers a masterclass in presenting a product.

This Irish teen quit school at 17 to launch a talent agency for online 'influencers'
# YouTube Star
From TheJournal.ie
# YouTube Star

This Irish teen quit school at 17 to launch a talent agency for online 'influencers'

Sep 7th 2017, 3:14 PM 881 Views 0 Comments

Conor O’Flaherty says he plans to hire up to 15 people in Galway over the next year.

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