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rollercoaster release

How a Kilkenny record shop became the first in the world to (accidentally) sell the Arcade Fire album

The band’s management aren’t too happy about the leak.

IT SEEMS THAT the new Arcade Fire album release came early for the citizens of Kilkenny.

Indie music shop, Rollercoaster Records on Kieran Street is locally known as ‘the happiest little record shop in the world’. We now know why, with the much anticipated ‘Reflektor’ album from the Canadian band hitting their shelves two days ahead of the official release today.

A clerk at the store told Dailyedge.ie that there was ”a problem” with the release dates and only two copies were sold before the error was realised. Despite saying that they were both “quickly recalled”, a happy fan took to Twitter to post his haul in a now deleted tweet.

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However, it seems that the exclusive launch was definitely not authorised and the band’s ‘people’ were not impressed.

The band’s manager Scott Roger jumped in to break up the Twitter party:

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According to the LA Times, the band were forced to put up a high-quality stream of the album over fears of potential leaks coming from the tiny Kilkenny shop, despite not being released in the states until Monday.

A spokesperson for the band’s label, Universal, said that they’re “not making official comment on this particular incident at the moment.”

As far as we and marketing are concerned, the album is released on Friday.

h/t to Canada.com

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