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Dublin: 7 °C Friday 29 March, 2024
bearlesque

Channel 4 welcomes the Winter Olympics with gay mountain 'bearlesque'

It’s out there.

CHANNEL 4 WISH everyone good luck out in Sochi. More specifically, they say “good luck gays, on gay mountain”.

The station have created a short but flamboyant spot to mark the start of the Winter Olympics, creating a ‘bearlesque’ performance as a big up yours to Russia’s anti-gay laws.

The ad will broadcast across all Channel 4 channels tomorrow, with the station also set to rebrand their logo with rainbow colours for the day.

Gold for you, Channel 4.

Channel 4

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