IN THE BUILD-UP to the Super Bowl, we hear as much about the commercials as we do about the football.
Companies fork out huge money to secure the coveted primetime slots. But then comes the hard part…how do they make their ads memorable?
Coca-Cola may rue the day it decided to release its ad early because it gave traditional rivals Pepsi time to counter-attack. The soda maker, eh, “borrowed” the characters used by Coke in a *slightly* mocking way.
Yep, someone at Pepsi is defintely getting a pay rise.
(YouTube Credit: cocacola)
(YouTube Credit: superbowladverts2013)
(H/T to Buzzfeed)
Here at DailyEdge.ie, we can feel a taste-off coming on.