GUINNESS HAVE ANNOUNCED a new music programme to help emerging artists in Ireland. Guinness Amplify will selected see up-and-coming bands play 500 pubs over five weekends, beginning on September 11th.
The plan is to get the best of new Irish talent taking to stages across Ireland, with Guinness investing 1 million in the scheme.
The scheme will include live gigs, studio time for bands, and master-classes chosen by industry experts including Snow Patrol’s Johnny Quinn, Nialler 9, Stuart Clarke of Hotpress and David Kitt.
It will all come to a climax in February 2015, where the ‘cream of the crop’ will be given the chance to perform in some of Ireland’s most iconic music venues.
Bands including Kodaline, Walking on Cars and artists like Ellie Goulding and Daithí will also be playing secret gigs across the month as part of the celebration. There’s no word on whether Arthur’s Day, which usually takes place around the same time, will go ahead or not.
