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Dublin: 15 °C Sunday 27 May, 2018

This Australian off licence's "Lick-her Here" sign is rather amusing

You definitely couldn’t walk by without having a gawk.

BEING INVENTIVE IS very important when it comes to advertising, and one Australian off-licence chain certainly knows that.

Richard Jacob was out and about in Sydney when he spotted a rather interesting sign hanging outside Local Liquor.

“In Australia, if they sell liquor, they put up a sign to say ‘we sell liquor here’”, he tweeted, before popping a picture online to show the world exactly what he meant.

Source: @idahocafe

Believe it or not, this isn’t the first time they’ve had an interesting sign hanging in front of the shop – which we’ve been reliably informed is on the city’s Oxford Street – either. reader Aislinn sent us this snap from 2011 via Twitter.

Source: @AislinnOT

They’ve definitely got an interesting advertising strategy.

This DoneDeal ad for a sex addict unicorn is frankly excellent>

Birds Eye is launching a new range of hashtag-shaped potatoes>

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