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poor paul

This corporate Twitter account's tribute to David Bowie backfired spectacularly

Oh dear.

TODAY MARKS THE one-year anniversary of the death of David Bowie.

The iconic singer passed away on January 10th last year following a battle with cancer.

In honour of the one-year anniversary, fans have taken to social media to pay tribute to the late singer.

Earlier this morning, British Gas Help decided to hop on the bandwagon and sent the following tweet:

And people immediately ripped the piss out of it.

sti Stig Abell / Twitter Stig Abell / Twitter / Twitter

og Owen Gibson / Twitter Owen Gibson / Twitter / Twitter

lara Lara O'Reilly Lara O'Reilly

win Winterval is Coming / Twitter Winterval is Coming / Twitter / Twitter

Poor Paul – the man who penned the original tweet – was forced to issue a tweet clarifying that he was just a fan wanting to “pay tribute to a master songwriter and true icon”.

pa British Gas Help / Twitter British Gas Help / Twitter / Twitter

Some people accepted the apology while pointing out precisely why the original tweet didn’t sit well.

pa British Gas Help / Twitter British Gas Help / Twitter / Twitter

While others remained deeply offended by the original tweet.

time tedreally / Twitter tedreally / Twitter / Twitter

While others took the opportunity to align themselves with #TeamPaul.

loter Lottery Winners / Twitter Lottery Winners / Twitter / Twitter

At least his colleagues are taking his side, right?

psf British Gas Help / Twitter British Gas Help / Twitter / Twitter

Someone make Paul a cup of tea. It’s going to be a long day.

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