ONLINE SHOCK AND revulsion has greeted the revelation that Cadbury’s Dairy Milk chocolate is no longer a staple of the Creme Egg recipe.
The news was first broken by The Sun who say that Kraft, the US owners of Cadbury, decided that the shell used in Creme Eggs will not be Cadbury’s Dairy Milk blend.
“It’s no longer Dairy Milk. It’s similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we’ve used it this year,” the paper quotes a Kraft spokesperson as saying.
Cadbury has been scrambling to reassure customers that the Easter favourite is still made of their milk chocolate, even if it is not necessarily the ‘Dairy Milk’ variety.
Cadbury Ireland / Twitter
Cadbury Ireland / Twitter / Twitter
Interestingly, Cadbury Ireland makes specific mention of the word ‘milk’ in its clarification. The confectioner’s UK counterparts make no such definitive statement, even though they make it clear the Creme Egg shell is made from Cadbury’s chocolate.
Predictably though, the news has whipped up an instant backlash.
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What’s more, Cadbury’s Ireland has confirmed that the multi-pack variety of this year’s Creme Eggs will have five creme eggs, not six as was the case previously.
What do you you reckon on the change?
