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Dublin: 14 °C Friday 19 October, 2018
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Dealz is getting just a *bit* risqué with these Elf on the Shelf Christmas ads

Dealz! Settle!

Date night. And she’s all dressed up in this slinky number

A post shared by Amy Huberman (@amy_huberman) on

THE ELF ON THE Shelf has really taken off over here this year – you can’t turn around without seeing him leering down at you from some shop window or other.

Some parents construct elaborate scenarios with the Elf for their children to enjoy, but Dealz has pushed the envelope just a bit with their version.

Over the past few days, the retailer has released an ad campaign of sorts on Facebook featuring the Elf in a variety of compromising positions.

Here he is playing strip poker:

25443251_1568877216528540_5676006745540510844_n Source: Facebook/Dealz Ireland

Drawing boobs on a car’s frozen windscreen:

25299268_1560174050732190_1194723712867080700_n Source: Facebook/Dealz Ireland

Battling Darth Vader with a Dealz-brand vibrator (they sell sex toys now don’t you know):

25395895_1564090727007189_5071950597665072198_n Source: Facebook/Dealz Ireland

And doing things that we can barely even talk about, we’re so scandalised.

25442844_1567943336621928_7518994214030668458_n Source: Facebook/Dealz Ireland

25594325_1569824389767156_2518171859548111027_n Source: Facebook/Dealz Ireland

The last one has, maybe unsurprisingly, gone a bit viral on social media – and some people appear to think it’s gone past cheeky and into “inappropriate” territory.

Bit far Dealz considering he’s a child’s toy
I’ve had to unfollow it’s disgusting these are elves for kids needs to be taken down
They are making a show of themselves as a retailer with the elf posts. Seems like their marketing person’s into porn… It’s ridiculous

Others are appreciating the adult joke, while still more are confused as to why “an elf with a tea bag and a Barbie” might be construed as offensive, to which we say: Bless their hearts.

What do you think – have they taken it too far?


Poll Results:





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