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Dublin: 9 °C Tuesday 19 March, 2024
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This Homestore and More ad about an Irish dad being reunited with his son is making everyone emotional

Our hearts <3

AH, THERE’S NOTHING quite like welling up at an ad to make you feel like a giant sap.

Two weeks ago, Homestore and More shared their new ad campaign, The Reunion, and let’s just say it’s a proper tearjerker.

It features a kindly Irish dad beaming as he listens to a voicemail from his son in Australia

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Before talking about his plans for retirement with a colleague.

My son’s flying out from Australia. We’re planning a barbecue.

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And getting the barbecue ready.

Every Irish Dad’s passion.

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Disaster strikes when he receives a voicemail from his son informing him that he won’t be able to fly out after all…

Look at his sad eyes :(

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And then…

Surprise! It was all a goof.

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Cue floods of tears.

The ad was uploaded to Facebook two weeks ago and has since racked up 175,000 views with viewers calling it “lovely” and admitting to bawling over it.
https://www.facebook.com/homestoreandmore/videos/1508796285851970/

Crying at a Homestore and More ad. Never thought we’d utter that phrase, eh?

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