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Dublin: 4 °C Thursday 25 April, 2024
can song

Everyone is ripping the piss out of Heinz's new #cansong campaign

Remind anyone of the cup song?

REMEMBER THE CUP Song from Pitch Perfect?

If not, allow us to refresh your memory. The song featured Anna Kendrick singing a wholesome song called When You’re Gone, all the while performing an elaborate percussive routine with a cup.

AnnaKendrickVEVO / YouTube

It somehow became an enormous worldwide hit and, as of writing, has nearly 299 million views on YouTube.

And now, three years later, Heinz is seeking to capitalise on the success of the cup song with its very own… can song.

canyou Heinz UK / YouTube Heinz UK / YouTube / YouTube

You may have seen the ad.

HeinzTomatoKetchupUK / YouTube

It hasn’t gone down well with everyone.

But you know who is really having none of it? Irish people.

Yesterday Heinz Ireland posted an instructional video teaching people how to perform the so-called ‘can song’ using an empty can of beans.
https://www.facebook.com/heinzireland/videos/1364013026979294/

And, er, let’s just say that Irish people didn’t have the most enthusiastic response.

adam Heinz Ireland / YouTube Heinz Ireland / YouTube / YouTube

what Heinz Ireland / YouTube Heinz Ireland / YouTube / YouTube

hei Heinz Ireland / YouTube Heinz Ireland / YouTube / YouTube

joe Heinz Ireland / YouTube Heinz Ireland / YouTube / YouTube

alc Heinz Ireland / YouTube Heinz Ireland / YouTube / YouTube

Merciless.

And another thing:  what about the hazards associated with empty cans? We can already imagine the finger cuts.

Seems like this #cansong lark wasn’t really thought through, eh?

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