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Makeup brand Becca apologises for "adjusting" the skin colour of one of their models

The brand is promoting its new foundation.
Aug 13th 2018, 7:31 AM 4,775 0

MAKEUP BRAND BECCA has apologised for a recent campaign in which it “adjusted” a model’s skin colour to appear darker.

As part of the launch of their Skin Love collection, the company – who has previously collaborated with Chrissy Teigen – released a new foundation called Skin Love Weightless Blur Foundation, which it swatched on four different skin tones.

In the photo, four hands show the various shades available in the new line – however, fans soon noticed that the darker hands looked unrealistic.


Users on social media pointed out that palms are often lighter or a different complexion to the rest of your hand – something which is not the case in the featured images.

In response to the critics, Becca reshot the campaign images using Becca employees, and apologised for “missing the mark”.

Some insights: Truth: The image featured four models of different ethnicities. Truth: We acknowledge the way we adjusted the image missed the mark and are deeply sorry for the oversight.
Truth: Becca is committed to showcasing the lightest to the deepest skin tones and hiring inclusive models for our campaigns.”

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Fionnuala Jones


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