Dublin: 7 °C Saturday 23 September, 2023
Jeff Christensen/AP
# blunt instrument
James Blunt accidentally emailed everyone in the UK
The troubadour has apologised for sending his new single to millions of surprised recipients.

SINGER JAMES BLUNT accidentally spammed millions of people from his personal email account when he launched a mailout of his new single.

Thousands of Twitter users were surprised to find copies of the guitar-wielding troubadour’s newest release Bonfire Heart in their inboxes, having expressed no previous interest in his work.

The single contained a link to the new song, and an explanation that the song was about love, life, fear and hope

and more than anything, you… and me…


Matters, however, were clarified when James bashfully apologised.

According to the Guardian, Blunt’s label Warner Music have since said that the mailout was a “clerical error” accidentally dispatched to a number of the label’s mailing lists.

The news sent Twitter users into disarray:

Though some dealt with it summarily.

Some were disappointed.

And some were inspired to rewrite classic novels.

But it must have worked, because the video has now been played more than 40,000 times. Don’t pretend you weren’t wondering what the song sounds like:

YouTube/James Blunt

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