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Everyone is mortified by the hashtag on the Luas' latest fare evasion campaign

It’s so perfect.
Mar 11th 2015, 9:00 PM 12,006 6

THE LUAS IS hip. The Luas is down with the Dublin kids. At least that’s what they’re hoping their new fare evasion campaign is putting across.

That HASHTAG THOUGH.

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#Scarlet4u

Oh, and it’s not just an online campaign. This hashtag will follow you everywhere.

Brought to court? Fined? Criminal record? Scarlet for you love.

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Nicola Byrne

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