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Look what's happened to the Paddy Power shop on Baggot Street...

Is that… bubble wrap?

SO, AH, passed by the Paddy Power shop on Baggot Street recently?

Thousands of England supporters are on their way to Dublin this weekend for Sunday’s friendly at the Aviva.

And the shop has changed a bit.

There is puzzlement.

But the answer, of course, is in the signs.

The Lansdowne Road riots of 1995 are a traumatic memory for many. But naturally Paddy Power – with their record of courting controversy - aren’t shying away from a burn.

The dog though. reader reader

(Thanks to a reader for sending us this pic!)

Update: Paddy Power said in a statement:

It’s not that I’m anti-English. Some of my best friends are English. But you can’t deny you’ve sent us some bad eggs over time. Cromwell for example. He would have smashed up The Aviva if it was around in the 1600s. Us Irish wage war in a more subtle way. We just pillage your players and send you Louis Walsh.

More: Paddy Power ‘makes no apologies’ for controversial marriage referendum ad>

More: Here’s why Ireland was glued to the Paddy Power Twitter account yesterday>

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