Dublin: -2 °C Friday 1 December, 2023
new dawn

TV3's swanky new ad features a brilliantly creepy shot of Vincent Browne

Hey, what a good adveAAARRRGHH.

TV3 HAVE LAUNCHED an impressively swanky new branding ident, called New Dawn.

Directed by Ian Power – who also directed recent Irish movie The Guarantee – it features a host of familiar TV3 faces, going about their business inside a family home.

There’s the Ireland AM crew having brekkie, the Xposé girls heading out for the night, and Ray Foley handing out the kids’ homework.

But then it ends with this terrifying shot of Vincent Browne.

Just sitting by the bed in one of the rooms, as the kid under the duvet turns off the light.

He’s just… staring at us.


It’s pretty creepy.


You can watch the full ad here.

Thanks Sarah Doran!

More: Síle Seoige’s Christmas charity single is beating Taylor Swift on iTunes>

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.