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Yolanda Hadid's selfie shows older women it's ok to reject beauty norms

Gigi’s mam got honest over on Insta.

YOLANDA HADID, MOTHER of model spawn Gigi and Bella, posted a selfie of a different kind this week.

Book Launch Believe Me by Yolanda Hadid, Amsterdam, The Netherlands - 3 Oct 2018 Source: SIPA USA/PA Images

The 55-year old took to Instagram to announce she’d dissolved all of her fillers, as well as having her breast implants.

View this post on Instagram

❤️Fifty Five and smiling from the inside out.... Finally back to the original 1964. Living in a body free of breast implants, fillers, botox, exstensions and all the bullshit I thought I needed in order to keep up with what society conditioned me to believe what a sexy woman should look like until the toxicity of it all almost killed me.......... Your health is your wealth so please make educated decisions, research the partial information you’re given by our broken system before putting anything foreign in your body. It took me many years of undoing some bad choices I made for myself before I finally found the freedom to sustainable internal beauty and acceptance of what is the best version of myself by nobody’s standards but my own.........................It’s on us to learn to love our selves and celebrate our unique, one of a kind beauty at all ages as we move through this journey called “life”. Beauty has no meaning without your health................... #ShamelessSelfie #55 #BeautyStartsFromWithin #AgeComesWithWisdom

A post shared by YOLANDA (@yolanda.hadid) on

“Fifty Five and smiling from the inside out,” the caption reads. “Finally back to the original 1964.

Living in a body free of breast implants, fillers, Botox, exstensions [sic] and all the bullshit I thought I needed in order to keep up with what society conditioned me to believe what a sexy woman should look like until the toxicity of it all almost killed me.”

After many years of “undoing some bad choices”, Yolanda said she finally found the freedom of the best version of herself, adding that it’s on us as people to learn to love ourselves and celebrate our “unique, one of a kind beauty at all ages.” I’ll drink to that.

For Gigi and Bella, no doubt the post probably makes them feel slightly scarlet (it’s their mam in her knickers, so understandable TBH.)

But isn’t it refreshing to see a woman of a certain age finally break the chains imposed by an industry which values beauty norms above anything else? Isn’t it also a sad indictment of what women continue to endure in the quest to be seen across society as beautiful and worthwhile?

Young women are often praised on social media for posting rejecting beauty norms, and rightly so. But how often do you see women over 50, 40, hell, even 30 being this transparent about what they’ve put their bodies through in order to feel a certain way for so long? It can ring a little hollow hearing younger female celebrities reject beauty norms when, in a lot of cases, they are the beauty norm.

It’s not about being pro or anti-injectables or plastic surgery mind. Yolanda post speaks about a level of personal freedom – bad choices for her aren’t necessarily bad choices for others. Rather, it’s a call-to-arms to look inward as to why you feel you might need any of the above to look or feel a certain way. 

More of this, please.

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