YESTERDAY, MARK ZUCKERBERG, the CEO and founder of Facebook, took the ice bucket challenge.
At the end of his video he got to nominate somebody else to take a bucket of icy-water over the head, all to raise awareness of motor neurone disease (known in the states as ALS). He chose Bill Gates, who was more than happy to accept.
But the CEO of Microsoft and one of the richest men in the world couldn’t just chuck a bucket of water over himself like a normal human being. He has to think it through.