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Dublin: 13 °C Tuesday 19 June, 2018
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This 'hairy chest' swimsuit is a guaranteed way to horrify everyone on the beach

If ‘mildly upsetting’ is the look you’re going for this summer.

THIS IS GIVING the phrase ‘in there like swimwear’ a whole new meaning.

Hungry yet? FREE US shipping 🍕BELOVEDSHIRTS.COM🍕

A post shared by Beloved Shirts (@belovedshirts) on

Californian brand Beloved Shirts makes clothing emblazoned with all sorts of mad things, like pizzas and sloths and puking unicorns.

Recently though, they’ve branched out into even more unsettling images:

Tag someone who NEEDS this suit - we dare ya 👙 Link in bio

A post shared by Beloved Shirts (@belovedshirts) on

Yes, that’s a women’s swimsuit with a man’s hairy chest (and crotch) printed on it, and it’s brain melting. Even the brand itself is saying “WTF have we done”.

It’s even creepier in motion.

swimsuit Source: Instagram/belovedshirts

And from the back.

beloved Source: Instagram/belovedshirts

The thing (for lack of a better word) has been grabbing attention after popping up as a Sponsored post on Instagram, where it has horrified hundreds of people:

The suit costs $59.95 – but somewhat unsurprisingly, it’s currently on sale.

Is anyone actually brave enough to wear this out? We’ll have to wait and see. Or not. Please, let us never see.

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