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Dublin: 16 °C Tuesday 21 August, 2018

Today loads of women (and Today FM's Ian Dempsey) wore wedding dresses to work for a lovely reason

Yes, that’s Ian in the photo. He’s looking very well.

PastedImage-79058 Source: Today FM

AS PART OF the Dare to Care campaign, Today FM are calling on listeners to do a dare this September in order to raise money in aid of the Irish Cancer Society.

The radio station announced that today (the 20th of September) would be Wedding Dress Wednesday.

Leading by example, Ian Dempsey got all dolled up and walked down the aisle at No. 25 Fitzwilliam Place. He actually looked lovely, in fairness.


If the video won’t play, you can watch it here.

Ian chose Mario Rosenstock dressed up as Joan Burton as his Maid of Honour.

If the video won’t play, you can watch it here.

Plenty of others got involved in the initiative.


Those who didn’t have wedding dresses decided to wear their debs dresses.

A great way to get a bit of wear out a dress that is typically only ever used once, while raising money for an important cause.

If you’d like to donate €4 if your phone credit towards the Irish Cancer Society, you can do so by texting ‘Dare’ to 50300. The money goes towards helping people like James Rowan, who in the video below talks about his long battle with cancer.

If the video won’t play, you can watch it here

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About the author:

Kelly Earley

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