A CARDIFF BUS company has decided to pull an advert featuring a topless woman holding a “ride me all day” sign, after a major backlash.
New Adventure Travel LTD came in for criticism after this advertisement on the back of a bus debuted in the city yesterday.
The company shared the image on its social networking sites, and were soon bombarded with accusations of bad taste and sexism.
Earlier Today NAT group released a statement ‘setting out our position’:
What do you think of the ad?
Poll Results:
It's in terrible taste (525)
I don't see the problem (374)
