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How did nobody see this coming? 'Sexist' posters removed from back of Cardiff bus

“Ride me all day for £3″.

A CARDIFF BUS company has decided to pull an advert featuring a topless woman holding a “ride me all day” sign, after a major backlash.

New Adventure Travel LTD came in for criticism after this advertisement on the back of a bus debuted in the city yesterday.

ad Source: NAT Group

The company shared the image on its social networking sites, and were soon bombarded with accusations of bad taste and sexism.

Earlier Today NAT group released a statement ‘setting out our position’:

statement Source: Twitter

What do you think of the ad?

Poll Results:

It's in terrible taste (525)
I don't see the problem (374)

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About the author:

Emer McLysaght

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