DESIGNING A LOGO is a tricky task for any company starting out. However, following these simple guidelines should help you avoid going viral with a horrendous logo fail.
DO: Give your logo a human face
DON’T: Make that face look like this
From Polish satellite firm Mont-Sat.
DO: Make use of ‘negative space’ to paint a picture
DON’T: Make use of ‘negative space’ to paint the wrong picture
DO: Include a risqué reference for publicity
DON’T: Do this by accident
DO: Be playful with your font
DON’T: Let your font play any unintended tricks
DO: Include a clever ‘double vision’ effect
DON’T: Get this horribly wrong
As in this former logo of Brazil’s Institute of Oriental Studies – a pagoda against the setting sun. Or something else.
DO: Include a tongue-in-cheek reference to pop culture
DON’T: Make everyone uncomfortable
DO: Include hidden details
Source: Imgur See the bear on the Toblerone mountain?
DON’T: Include hidden details by accident
DO: Make your product name look like something relevant
DON’T: Make your product name look like something else entirely