AND JUST LIKE that, a meme is born.
Britney Spears has been around since the days of CD singles and MTV music video exclusives.
Her ‘Piece of Me’ tour, which takes place this summer, is her first international tour in six years. Meaning it’s her first during the age of viral social media moments.
Before everyone had a smart phone, if a ‘moment’ happened at a concert, it was either forgotten about or became folk legend. But now, when there are crowds of a couple thousand people present at a concert, there will always be someone on their phone who can record the ‘moment’, making it a meme or a viral social media moment.
And that’s just what happened at Britney’s concert in Atlantic City.
Megafan Zachary Gordon knew Britney’s show routine so well that he anticipated that she was going to say the line ‘It’s Britney, bitch’ (sidenote: so iconic), which of course stems from her hit song ‘Gimme More. It was the first song released after her infamous breakdown in 2007.
So it’s a real ‘FU’ song to the press and her fans love it.
So young Zachary here, during the teeny moment of silence before Britney was due to utter her famous line, screamed out from the front row:
WHO IS IT?
Britney heard him and actually laughed out loud, along with the crowd around Zachary, before she continued on like an absolute pro.
The moment when viral.
Zachary’s timing was perfect and now other huge Britney fans have anticipated the silence before her iconic line and are screaming out ‘WHO IS IT?’ before Gimme More begins.
Zachary is only delighted with himself for creating such a viral moment.
Hearing every single one of Britney’s crowds erupt in a “Who is it” frenzy during “Gimme More” makes me feel extremely accomplished with my life. Is this what winning a Grammy feels like?! 😍 #WhoIsIt @britneyspears
— Zachary Gordon (@ZacharyGordon95) July 29, 2018
Even Britney’s boyfriend Sam Asghari got in on the fun.
Sam Asghari shared a video of Florida’s crowd screaming “Who is it?” during Britney’s show tonight on his Instagram story 💥😄 #PieceOfMe pic.twitter.com/qP9hPPo5az
— Britney Army (@BlessBritney) July 29, 2018
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We have a feeling it could last a bit longer than that…
