Dublin: 15 °C Monday 18 October, 2021

Airbnb's new logo is surprisingly sexual

We can all see it. Slightly NSFW.

OH, AIRBNB. Surely you noticed something was amiss with your new logo?

BssHuVQCQAACsyU Source: AirBnB

Look at it there. It’s like a Rorschach test for the tech era. But what most people were seeing wasn’t a pretty butterfly.

No, they were seeing nether regions. All of them

The house rental service unleashed their new logo, named Bélo, which is supposed to be an A merged with a heart and a place pin. But we know better. To make matters worse, they’re asking people to design their own versions with a handy online tool.


Of course, people have taken some creative control

tumblr_n8ty7mfccX1tho45lo1_1280 Source: AirBnB Logos

tumblr_n8twnd7S9f1tho45lo1_1280 Source: AirBnB Logos

tumblr_n8tj1pSnZm1tho45lo1_1280 Source: AirBnB Logos

Speculation as to their inspiration was rife

But all hope isn’t lost

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