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The font on this American shop's tote bag makes it look like it spells 'Hitler' instead of 'glitter'

Jul 24th 2017, 6:33 PM 4,480 6

BELLECHIC IS AN online fashion brand based in Arizona, USA that sells everything from jewellry to clothing and accessories.

They’ve built up quite a following online, but they’ve never received as much attention on the internet as they have in the past 24 hours.

Why? Well, a font issue on one of their products has been discovered:

The “MY FAVORITE COLOR IS GLITTER” black tote bag could be misread from a distance

glitter Source: bellechic

Namely, the word glitter unquestionably looks like it’s spelling out Hitler.


The typeface oversight has gone very viral today

typeface Source: @hurlarious


It’s been leapt on as proof, once again, that fonts matter

Still no word on the exact colour match for Hitler

pantone Source: @Ben_Etc

BelleChic has not acknowledged the mistake with a statement (yet), and the tote bag can still be purchased on its site for $12.99 - where it’s also revealed that 60 have already been bought.

There might be some buyer’s remorse when they eventually clock the second interpretation.

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David Elkin


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