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Dublin: 5 °C Monday 10 December, 2018

What you should know before buying the Anastasia Beverly Hill Subculture palette

It’s been controversial to say the least.

ANASTASIA BEVERLY HILLS is a seemingly untouchable brand in the world of beauty.

It brought us the Dipbrow Pomade, simultaneously giving us full-coverage but natural looking brows.


And not to mention Brow Wiz, for those among us who prefer something a bit more precise.


And their world famous highlighter palettes.

Put it simply, they’ve a good reputation for producing better-than-good products – which is why people were very excited when the brand announced that they were releasing a new eyeshadow palette.

SUBCULTURE - July 25th #abhsubculture

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on


Subculture palette @eternallyflawless #abhsubculture

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on

Gorge, right?

However, before you part with your hard-earned bucks, (it’s currently €49 on Beauty Bay) it’s important to do your research.

The palette’s been met with underwhelming reviews, with many beauty gurus reporting a large amount of fall out from the shadows, as well as them being difficult to blend.

Source: Alissa Ashley/YouTube


Source: Skelotim/YouTube

Others, like Jamie Genevieve, initially struggled with the palette, but eventually made it work.

Source: Jamie Genevieve/YouTube

Source: Jamie Genevieve/YouTube

Many put the complaints down to the fact that the people using it weren’t qualified.

Stephanie Nicole argues that the product should come with specific knowledge and product usage guidance for the general public.

Source: Stephanie Nicole/YouTube

Claudia Soare, the cosmetic company’s president and daughter of Anastasia Soare, has responded to the fallout (pardon the pun).

She’s people on Twitter to contact Anastasia Beverly Hills’s customer service or the store where they brought the palette to receive a full refund if they are unhappy with its quality.

As for the quality? Soare noted that the shadows may be loose because this is the first time the cosmetic company used automated pressing for its palettes.

For the next round, Soare said ABH will be sure to press the powders into their pans harder.


If you’re not taken with the Subculture palette, ABH have other eyeshadow offerings – notably their stunning Modern Renaissance palette.

That’ll be €50.90 from Beauty Bay if some warm toned shadows tickle your fancy.

Whether you decide to buy and see for yourself, it goes to show that it’s certainly not a case of ‘one sizes fits all’ when it comes to makeup.

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About the author:

Fionnuala Jones

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