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Animal shelter uses Tinder to match abandoned dogs with new owners

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AN ANIMAL RESCUE organisation in New York is hijacking Tinder and posting photos of abandoned dogs that wish to be adopted.

And it’s adorable.

Puppy Love / YouTube

Social Tees and The Barn at BBH created profiles for ten rescue dogs, modifying the age and genders to ensure they appeared as people were swiping through the app.

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The initiative has led to 2,700 matches since it launched and has reportedly resulted in one adoption, but some users have been left a little bemused by the whole thing:

He’s clearly missing the bigger picture: PUPPIES.

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