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Boots are using a Christmas song in their new summer ad, and everyone's giving out yards about it

Don’t toy with us like this!

boot Source: YouTube

IT’S OFFICIALLY SUMMER, meaning Boots has razors, suncream and fake tan to flog.

With that in mind, the pharmacy has launched its latest ad campaign, #ItFeelsLikeSummer. The ad features hordes of people descending on a lido with beach towels, swimming togs and inflatable floats in tow.

Most importantly, however, it features a reworking of Wizzard’s I Wish It Could Be Christmas Everyday with lyrics modified to suit the season.

When the sun begins to shine/We all know that it’s the time/To wax those legs and paint those toenails pink
Oh, I wish it could be summer everyday/So let’s all sing out for summer

Source: Boots UK/YouTube

The ad has only been airing for a few days now, but it has already managed to successfully many viewers and customers.

Why? Because regardless of the newly modified lyrics, I Wish It Could Be Christmas Everyday is a Christmas song that has zero business being played in June.

How dare you trick our brains into thinking it’s Christmas like this? The mere suggestion makes us stress about not having anything bought for secret Santa.

Plus it’s sacrilegious to tamper with a Christmas classic like that!

Just bring back Here Come The Girls, eh?

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About the author:

Amy O'Connor

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