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Dublin: 5 °C Friday 18 January, 2019

Carlsberg has just absolutely burned Protein World's 'beach body ready' ad

This is how you do it.

THERE IS NOTHING we enjoy more than brands throwing shade at each other.

The only ad campaign that people have been talking about in the last few weeks is the “are you beach body ready?” one put out there by the weight loss company Protein World in the UK.

Tweet by @Carrie Hope Fletcher Source: Carrie Hope Fletcher/Twitter

The backlash to the campaign online has been swift and brutal, as accusations of body shaming and sexism were put out there by many.

Now Carlsberg has come up with their own brilliant slogan, and stuck it up on a billboard right beside the infamous Protein World one

Tweet by @Radhika Sanghani Source: Radhika Sanghani/Twitter

You win this round, Carlsberg.

More This sign will change the way you look at bathroom doors forever>

More 9 excellent responses to being asked if you’re ‘bikini body ready’>

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About the author:

David Elkin

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