FORMER X FACTOR contestant Cher Lloyd, who came forth in the competition, has reportedly been signed to Jay Z’s record label Roc Nation – which already boasts artists such as Lil’ Kim and Willow Smith.
The 17-year-old has allegedly been courted by several record labels since appearing on the show, and has also reportedly recorded a track with the Black Eyed Peas’ Will.i.am.
A source told The Sun: “Even though Cher didn’t do terrifically well in the X Factor finals, there’s been a hell of a lot of interest in her. Will.i.am’s backing only intensified the battle to get her signature,” and added “After weighing up the pros and cons, it was thought that the team at Roc Nation would be best placed to turn her dreams of stardom into a reality.”
The source added: “All the labels are on the lookout for sassy, young female artists with bags of attitude, and Cher fits that bill perfectly.”
