This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 10 °C Saturday 4 April, 2020
Advertisement

An American company caused a stir by naming a beer after Gerry Adams

Revolution Brewing has since removed any mention of the beer from their social media and website.

A BEER NAMED after former Sinn Féin President Gerry Adams is causing controversy on social media.

Chicago based brewers Revolution Brewing Company brought out ‘Revolution Adams Best Bitter’ in honour of Adams who they say ‘was instrumental in the development of the Belfast Agreement in the late 1990s, which brought a cease-fire to Northern Ireland.’

Source: RateBeer

The beer is described as ‘An earthy, lightly toasty traditional Best Bitter brewed to showcase newly available Irish Stout and Ale malts.’

Ann Travers whose sister Mary was murdered while walking to Mass with her father by the Provisional IRA in 1984. She has been one of the most vocal critics of the stunt which the company promoted on Twitter on March 7th in a tweet which has since been deleted.

In fact Revolution Brewing have now removed any mention of the beer from their website.

Source: Revolution Brewing

Adams has always denied being a member of the IRA.

Interestingly though, reviews of the beer have been available to read online since 2012 on a website called ‘RateBeer’ suggesting that this was a either a tone-deaf PR stunt or that the beer has managed to fly under the radar for the last 6 years.

Source: RateBeer

How does Adams taste you might ask? According to one user, ‘A decent bitter mixes American attitude with a traditional English style recipe’ which I’m sure Adams would object to.

Either way, Revolution Brewing could do with brushing up on their Irish history.

UPDATE: Revolution Brewing have now apologised over the name.

In a statement on their website, the brewing company said:

In 2012, we first brewed a Best Bitter ale at our pub, which we named Adams’ Best in reference to Gerry Adams, and have since brewed it on occasion. Choosing a name is part of crafting a new beer and provides the opportunity to inspire, but also to offend.
Over the last several days, we learned that great attention has been drawn to this beer abroad, with many people taking offense. We hear you and have decided to take it off tap, and dispose of all remaining stock.
We sincerely apologize for our actions and will not brew this beer again.

DailyEdge is on Instagram!

  • Share on Facebook
  • Email this article
  •  

About the author:

Rachel O'Neill

Read next:

COMMENTS (3)

This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
write a comment

    Leave a commentcancel